Director of Digital Sales

🕒 July 29

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Logo of iFIT

iFIT

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Own the global commercial digital business strategy and performance for Tailor and future iFIT digital products. • Lead commercial go-to-market strategy across traditional commercial fitness and expanded vertical markets. • Lead and develop the Commercial Digital Sales function, including direct management of digital sales representatives. • Serve as the commercial digital overlay across iFIT's global commercial organization, partnering with Territory Managers, National Accounts, specialty vertical leaders, distributors, and international sales teams. • Drive digital revenue growth through partnerships, subscription expansion, adoption, and strategic commercial initiatives. • Establish scalable commercial programs, pricing strategies, sales playbooks, and operating rhythms that accelerate digital growth globally.

🎯 Requirements

• Bachelor's degree or equivalent experience. • 7+ years in enterprise B2B sales, partnerships, commercial strategy, or digital fitness technology. • Demonstrated success leading through influence in matrix organizations. • Experience with Salesforce CRM and commercial forecasting. • Strong executive communication, partnership development, and cross-functional leadership skills. • Authorized to work in the United States without sponsorship.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Remote work options

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