Field Marketing Manager – Europe

🔥 35 minutes ago

🇬🇧 United Kingdom – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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IHG Hotels & Resorts

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2003

🍽️ Food & Beverage

📦 Logistics

💼 Consulting

Food & Beverage • Logistics • Consulting

IHG Hotels & Resorts is one of the world's leading hotel companies, dedicated to providing True Hospitality for Good. With a diverse portfolio of well-known brands, IHG offers a wide range of accommodations tailored to meet the needs of various guests and owners. The company operates over 6,500 hotels globally, with a strong commitment to sustainable practices and responsible business operations.

📋 Description

• Partner with a portfolio of hotels as their day-to-day marketing expert and drive marketing strategy • Lead regular hotel calls covering strategic planning, status updates, and detailed performance reviews • Act as content expert, showcasing hotel offerings online and communicating individual brand stories • Drive visibility, bookings, and revenue through strategic digital marketing activity • Analyse complex data and turn insights into ideas and actions • Manage marketing budgets and monitor performance against objectives • Adapt marketing approaches across mainstream, premium, luxury, and lifestyle hotels • Work closely with hotel leadership teams to understand performance, identify opportunities, and support marketing decisions • Help hotels use IHG’s digital marketing tools to showcase their hotels, grow visibility, and drive bookings • Report to the Senior Manager, Field Marketing Services Europe

🎯 Requirements

• Significant experience in hospitality, travel, or another consumer-focused business • Ability to build strong relationships and influence a wide range of stakeholders • Strong understanding of digital and content marketing and their contribution to commercial performance • Strong copywriting skills and understanding of branding, including experience working with brand blueprints • Exceptional attention to detail • Excellent communication skills and a practical, solution-focused approach • Confidence working with data and using insight to guide decisions • Strong organisation and project skills, with ability to manage competing priorities • Hands-on experience planning and running digital marketing campaigns • Understanding that different brands and customer audiences require different approaches • Ability and willingness to travel frequently across the UK and potentially Europe for hotel visits and team meetings • Experience in the hotel industry, particularly across luxury and lifestyle brands, or experience working in a large global organisation would be advantageous • Language skills would be an advantage

🏖️ Benefits

• Impressive room discounts across IHG properties • Recharge days • Volunteering days throughout the year • Wellbeing support through the myWellbeing framework, including health, lifestyle, and workplace wellbeing • Flexible and balanced working arrangements • Inclusive culture with opportunities to belong, grow, and make a difference