Growth Marketing Specialist

Job not on LinkedIn

🔥 1 minute ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Illuvium.io

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🎮 Gaming

₿ Crypto

🌐 Web 3

Gaming • Crypto • Web 3

Illuvium. io is a gaming platform that offers an interconnected universe of games, where players can explore a mysterious planet and capture unique creatures known as Illuvials. The platform includes various game modes such as Auto-battler and Player vs Environment (PvE), allowing players to assemble teams and deploy tactics to conquer challenges. Illuvium. io also emphasizes resource management and digital empire building, enabling players to harvest resources and trade them. Additionally, it features customizable and collectible art pieces inspired by in-game characters. The company engages with blockchain elements, offering its in-game assets for trade on various platforms, and supports cryptocurrency transactions.

📋 Description

• Plan, launch and optimise paid user-acquisition and direct-response campaigns across relevant advertising platforms • Own campaign budgets, audience targeting, creative testing and performance reporting • Track and improve acquisition cost, conversion rate, return on advertising spend, registrations, downloads and player engagement • Plan and deliver content across Illuvium’s priority social media channels • Create social content, campaign copy, content calendars and community-facing announcements • Build and deliver email campaigns for launches, product updates, player re-engagement and lifecycle communications • Segment audiences and improve email performance through testing and analysis • Support outreach, coordination and campaign delivery with gaming and Web3 influencers and content creators • Collaborate with design, product, game development and community teams on campaigns and launches • Turn product updates and game developments into clear, engaging marketing messages • Use AI tools for market research, campaign ideation, copywriting, content repurposing, audience analysis and workflow automation • Produce reporting on campaign performance, insights and recommended next actions • Identify new growth opportunities across paid, owned and creator-led channels • Establish a clear growth-marketing plan across paid acquisition, social media, email and influencer activity • Launch and optimise structured advertising campaigns with reliable performance reporting • Improve the consistency and coordination of Illuvium’s marketing communications • Build repeatable processes for testing audiences, messaging and campaign creative • Provide visibility into drivers of player acquisition, engagement and conversion • Introduce practical AI-enabled workflows to improve marketing speed and effectiveness

🎯 Requirements

• Demonstrated experience running paid digital advertising or user-acquisition campaigns • Experience working with campaign budgets and optimising activity against measurable performance targets • Strong understanding of direct-response marketing, audience targeting, conversion funnels and creative testing • Experience creating content for brand or product social media channels • Experience building and delivering email marketing campaigns • Strong written communication and marketing copywriting skills • Comfortable working independently and personally executing campaigns • Confident using data to understand performance and make decisions • Practical experience using modern AI tools within marketing workflows • Able to work effectively in a fast-moving, remote environment with multiple stakeholders • Genuine interest in gaming and understanding of how players and gaming communities behave • Previous experience marketing a game, gaming platform or consumer technology product (nice to have) • Experience with mobile or PC game user acquisition (nice to have) • Knowledge of Web3, digital assets or blockchain gaming (nice to have) • Existing relationships with gaming creators or influencers (nice to have) • Experience with attribution, analytics, marketing automation or CRM tools (nice to have) • Basic creative-production skills using Canva, Figma, Adobe products or AI creative platforms (nice to have) • Experience supporting product or game launches for an established online community (nice to have)

🏖️ Benefits

• Remote work arrangement • Opportunity to work across a global player community and interconnected blockchain-enabled games • Use of modern AI tools to improve workflow speed and quality

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