Lifecycle Marketing Manager

🕒 July 3

🏈 Alabama, Arizona, +29 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote ⛰️ West Virginia – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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Incredible Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

Incredible Health is a leading AI-powered healthcare career marketplace that empowers nurses and healthcare professionals to find the best job opportunities. It is trusted by over 1 million nurses and 1,500 hospitals across the United States. The platform accelerates the recruitment process, significantly reducing hiring times and costs for hospitals while helping nurses find their ideal roles quickly and efficiently. Incredible Health provides a seamless experience by offering tools and support like interview tips, resume building, and personalized job matching. Their innovative approach has transformed the hiring process in the healthcare industry, making it easier for hospitals to connect with qualified nurses and for nurses to advance their careers.

📋 Description

• Develop and own the end-to-end lifecycle marketing strategy and roadmap, spanning onboarding, activation, engagement, retention, and re-engagement • Plan, build, and launch personalized, multi-channel campaigns (email, SMS, push, in-app) that move users through their journey • Design journeys segmented by persona, account stage, and engagement level; Partner with Sales to support lead scoring, routing, hand-offs, and re-engagement of dormant accounts • Own a rigorous experimentation roadmap: design and run A/B tests, analyze results, and optimize programs against clear success metrics • Drive campaign automation and personalization, using audience and behavioral insights to build and improve always-on programs • Write clear, on-brand, conversion-focused copy across channels, and maintain a consistent voice throughout the experience • Report on lifecycle program and channel performance, translating results into insights and recommendations for marketing and business leadership • Partner with Product, Data, and Engineering to improve event tracking, data quality, and the infrastructure that powers lifecycle messaging • Collaborate with cross-functional teams to coordinate messaging, manage send cadence, and ensure a unified customer experience.

🎯 Requirements

• 8+ years of experience in lifecycle, CRM, or retention marketing, including owning lifecycle strategy and execution end-to-end • Bachelor's degree, or equivalent practical experience • Hands-on experience with a modern lifecycle marketing platform (e.g., Iterable, Braze, Hubspot, Customer.io, or similar) • Demonstrated experience building multi-channel journeys across email, SMS, push, and in-app, including segmentation, automation, personalization, and triggered messaging • Strong analytical skills; comfortable pulling and interpreting data, building reports, and using results to drive decisions • Excellent writing skills, with the ability to craft channel-appropriate copy that converts while staying on-brand • Experience marketing to both consumer and business audiences (B2C and B2B), ideally in a marketplace; experience in healthcare or another regulated/high-trust environment is a plus • Demonstrated AI fluency, with sound judgment about when and how to use it.

🏖️ Benefits

• Competitive, market based salary aligned with your skills and experience • Comprehensive benefits package covers medical, dental and vision coverage with shared premiums • Company sponsored 401(k) allows you to save for retirement • Commission and/or equity may be offered based on the position • Unlimited vacation, so take a break when you need it • Generous family leave policy so that you can spend time bonding with new additions to your family.