VP of Go To Market Strategy

Job not on LinkedIn

🕒 October 14

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Insider One

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

📣 Marketing

💼 Consulting

☁️ SaaS

💰 $500M Series E on 2024-12

Marketing • Consulting • SaaS

Insider One is an AI-native customer engagement and personalization platform delivered as SaaS. It provides a unified customer data platform (CDP), personalization, journey orchestration, reporting/analytics, and behavioral insights, and connects to 100+ integrations to support multichannel marketing across web, email, mobile apps, site search, SMS/RCS, WhatsApp, push, and conversational CX. The platform targets marketing and customer engagement teams at enterprise and e-commerce brands to improve engagement, conversions, and lifetime value.

📋 Description

• Report directly to the CRO • Own Insider’s global go-to-market strategy • Architect and lead global GTM strategies from awareness to close • Drive revenue delta and pipeline growth through ROI, funnel conversion, and win-rate improvements • Partner with regional revenue teams to analyze funnel performance and implement optimization strategies • Build a cross-functional GTM engine supporting sales, solutions consultants, and partner teams across 26 regional offices • Align marketing, product, enablement, and revenue operations on launches, positioning, and competitor battle cards • Translate insights into decision-ready assets and GTM narratives • Own and optimize pipeline acceleration initiatives; identify blockers, design experiments, and implement scalable solutions • Design and lead strategic revenue sprints • Instrument GTM workflows, measure impact, and apply iterative improvements • Collaborate with Product and AI teams on technical innovation in GTM messaging and market education • Present findings, frameworks, and impact metrics to C-level leadership and contribute to board-level strategic conversations

🎯 Requirements

• 12+ years of experience in go-to-market, strategic growth, or product roles within high-velocity SaaS companies • 7+ years of experience specifically in the martech industry, ideally in scaling environments or product-led growth models • Deep knowledge of the AI landscape and its impact on go-to-market motions, pipeline optimization, and product marketing • Demonstrated success designing and executing scalable GTM programs with measurable pipeline and revenue impact • Proven track record increasing win rates and reducing sales cycle times • Strong analytical thinking and an engineering-minded approach to complex problems • Exceptional cross-functional leadership aligning sales, marketing, product, and customer success • Experience building enablement playbooks, launch frameworks, and product education loops • Excellent communication and stakeholder management skills; comfortable presenting to C-level audiences • Self-starter with a bias toward execution and ability to thrive in ambiguity • Global perspective and experience working across regions and functions

🏖️ Benefits

• Internal trainings covering AI fundamentals, coding, foreign languages, and personal development skills • Access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru • Eligibility-based ESOP share ownership • Referral bonuses • Volunteering and purpose-driven social impact projects • Global retreats and team-building activities • Diverse, global team environment with 50+ nationalities

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