EMEA Marketing Director

🕒 June 1

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INSIGHTEC

WebsiteLinkedInAll Job Openings

201 - 500 employees

💊 Pharmaceuticals

🔬 Science

💰 $100M Debt Financing on 2022-08

Healthcare • Pharmaceuticals • Science

INSIGHTEC is a company pioneering the use of incisionless focused ultrasound technology to treat neurological disorders such as Essential Tremor and Tremor-Dominant Parkinson’s Disease. Their Exablate Neuro platform allows for precision treatment that is incision-free, guided by MRI and offers real-time safety monitoring, often with immediate results and minimal risks. By targeting specific areas of the brain with acoustic energy, they provide a non-invasive alternative to traditional neurosurgery, promoting life-changing transformations for patients all over the world. INSIGHTEC is committed to advancing healthcare innovation and improving patient care through this transformative technology.

📋 Description

• Develop and implement regional marketing strategies for direct and distributor markets, setting clear commercial objectives and KPIs. • Translate corporate marketing priorities into locally relevant plans that address market barriers, regulatory factors, and reimbursement landscapes. • Identify new market opportunities and implement growth initiatives to accelerate adoption of MRgFUS therapy across EMEA. • Build, lead, and mentor a high-performing regional marketing team focused on execution excellence, innovation, and collaboration. • Establish clear priorities and performance metrics to ensure alignment with regional and global goals. • Develop team capabilities across product marketing, brand management, digital engagement, and clinical marketing. • Design and execute programs to develop the MRgFUS market across Europe, including clinical education, awareness campaigns, and partnership with healthcare institutions. • Collaborate with Clinical, Commercial, and Medical Affairs teams to identify and support leading centers of excellence and reference sites. • Engage with Key Opinion Leaders (KOLs) to advocate for broader clinical and patient access to MRgFUS technologies. • Work with reimbursement and regulatory stakeholders to support adoption and coverage expansion. • Lead product launches, updates, and downstream marketing activities including messaging, positioning, public relations, digital marketing campaigns, and sales enablement tools. • Ensure consistent implementation of corporate brand guidelines and marketing initiatives across all touchpoints. • Conduct and apply comprehensive market research, competitive analysis, and customer segmentation to guide strategic decisions. • Leverage insights to refine marketing programs and influence global product roadmaps. • Collaborate with the broader commercial organization, including Capital Equipment (CapEx), Customer Account Management (CAM), Medical Affairs, Regulatory, Legal, and Supply Chain teams. • Foster strong communication across functions to ensure strategic alignment and coordinated market execution. • Establish and strengthen strategic relationships with key opinion leaders, clinical partners, and advocacy groups to drive credibility and influence clinical practice patterns. • Oversee regional marketing budgets, ensuring cost-effective, high-impact initiatives with measurable ROI. • Manage ERP approvals and compliance with corporate policies.

🎯 Requirements

• 10–15 years’ experience in medical device commercial roles, including marketing and/or sales; experience in neurology or neurosurgery preferred. • Proven leadership experience managing regional marketing teams across diverse markets. • Demonstrated success in developing and executing market development strategies for complex medical technologies. • Strong understanding of European healthcare systems, reimbursement structures, and market access dynamics. • Exceptional interpersonal skills and ability to communicate effectively across functions and cultures. • Experience developing marketing content, managing multiple initiatives, and building relationships with key customers and experts. • Fluency in English and at least one additional European language. • Highly motivated self-starter with a “make things happen” mindset. • Ability to work independently while achieving aggressive individual and company objectives. • Willingness to travel (50–70%).

🏖️ Benefits

• Health insurance • Professional development opportunities