Partnerships Specialist, SEO

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InspiraFarms Cooling

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Agriculture • eCommerce • SaaS

InspiraFarms Cooling is a company that designs, develops, installs, and services innovative cold chain technology, specifically tailored for the agricultural sector. With a focus on emerging markets, particularly in Africa, the company provides modular and energy-efficient cold rooms and pre-cooling solutions for perishable products such as fresh fruits, vegetables, flowers, and animal proteins. By offering comprehensive solutions that significantly reduce energy costs and food losses, InspiraFarms Cooling supports agribusinesses in meeting international food safety standards and enhancing their supply chain operations.

11 - 50 employees

Founded 2012

🌾 Agriculture

🛍️ eCommerce

☁️ SaaS

💰 Convertible Note on 2024-01

📋 Description

• Identify, evaluate, and prioritize high-value partnership opportunities that support SEO growth (e.g., content collaborations, guest features, resource listings, thought leadership placements) • Research competitor partnership and backlink profiles to understand industry trends and uncover strategic opportunities • Prospect and vet websites, organizations, publishers, and influencers aligned with our audience and brand • Initiate and manage outreach efforts (email, LinkedIn, and other platforms) to develop partnerships and secure high-authority placements • Cultivate and maintain long-term relationships with webmasters, bloggers, journalists, nonprofits, and industry partners • Collaborate with partners on co-created content, resource inclusion, expert quotes, and other mutually beneficial initiatives • Monitor, audit, and report on partnership-driven SEO performance using relevant tools • Ensure all earned placements follow SEO best practices and align with Google guidelines • Track and communicate campaign performance, including outreach activity, partnerships secured, and overall SEO impact • Work closely with SEO, content, and marketing teams to integrate partnership initiatives into broader growth strategies

🎯 Requirements

• 2+ years of experience in partnership development, link acquisition, outreach, or related roles (agency or in-house) • Creative thinker who can develop unique collaboration ideas, value propositions, and outreach angles that stand out • Strong understanding of SEO principles, especially off-page SEO, authority building, and digital partnerships • Proficiency with SEO, outreach, and research tools • Excellent written communication skills with the ability to craft clear, compelling, personalized outreach messages • Highly organized with strong research and relationship-building skills • Able to work independently, juggle multiple partnership pipelines, and meet deadlines • Self-motivated, adaptable, and driven by results with a continuous improvement mindset • Nice to have: experience in digital PR, local partnerships, or content collaborations

🏖️ Benefits

• 100% coverage of health, vision, and dental benefits • Flexible Paid-time Off • Learning and Development Budget • Retirement Savings Plans - 401k with matching • Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans