Promotions Marketing Manager II

November 20

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Instacart

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eCommerce • Transport • Retail

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

1001 - 5000 employees

Founded 2012

🛍️ eCommerce

🚗 Transport

🛒 Retail

💰 $232M Venture Round on 2021-11

📋 Description

• Own the end-to-end strategy, development, and execution of high-impact incentive programs that drive growth, engagement, and partner success. • Lead the incentive strategy for initiatives across major brand moments, strategic partnerships, new channels for incentive distribution, retailer collaborations, and programs across new markets and business lines. • Harness AI and data analytics to uncover opportunities, optimize performance, and predict campaign outcomes. • Champion innovation, using experimentation frameworks to test and scale new incentive types and marketing mechanisms. • Collaborate cross-functionally to influence product roadmaps and introduce new features supporting promotional efficiency and automation. • Drive continuous improvement, leveraging post-mortem analyses to codify learnings and embed best practices across teams. • Forecast, track, and report on performance metrics to evaluate ROI and guide future investment decisions. • Foster a culture of care and collaboration, ensuring alignment and trust with cross-functional partners while supporting a psychologically safe, creative environment.

🎯 Requirements

• 5+ years in marketing strategy, management consulting, incentives/promotions, lifecycle marketing, CRM, or analytics. • Advanced analytical acumen, leveraging data and AI tools (e.g., SQL, Mode) to generate insights and inform decisions. • Strategic agility: capable of shifting between high-level strategy and execution detail, driving clarity through complexity. • Creative experimentation mindset, designing and testing new incentive frameworks that challenge convention. • Strong relationship-building and influence skills across cross-functional stakeholders. • Ownership mentality and ability to lead initiatives with limited direction. • Excellent organizational and project management skills across multiple concurrent priorities. • Bachelor’s degree in Marketing, Business, or related field.

🏖️ Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work • Annual refresh grants • Hiring in Ontario, Alberta, British Columbia, and Nova Scotia