Online Marketing Manager – Social Media, LinkedIn, SEO, Retargeting

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🕒 April 1

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HRM Institute GmbH & Co KG

WebsiteLinkedInAll Job Openings

11 - 50 employees

👥 HR Tech

📚 Education

HR Tech • Education

HRM Institute GmbH & Co KG is a company that connects human resources professionals through networking and learning opportunities, both digitally and in person. They offer various platforms and events such as Expofestivals, online conferences, and an HR portal, which facilitate experience exchange and practical learning. The company provides HR education through print and digital media, focusing on current trends and essential HR topics like leadership and employee management. Additionally, HRM Institute offers resources for finding HR solutions, including software and services, and maintains a comprehensive directory of HR providers.

📋 Description

• For our project managers you will be the primary contact regarding communication with trade fair attendees for their events and projects. • Your tasks include continuously expanding reach and participant numbers. • Creating online and social media campaigns on Meta, Facebook, Google, LinkedIn, etc. • Creating and managing geo-targeting campaigns as well as YouTube and video campaigns. • Measuring campaign performance and optimizing campaigns. • Independently developing and implementing retargeting measures. • Developing and implementing an SEO/SEA strategy. • Coordinating and working with external service providers.

🎯 Requirements

• Experience in online and social media marketing relevant to the expected tasks. • Solid knowledge of commonly used tools such as Google Ads, Google Analytics, and Search Console. • Experience with a content management system, e.g. WordPress. • We do not expect experience across all mentioned platforms and channels, but you should have solid knowledge in several areas and be willing to expand them.

🏖️ Benefits

• A varied role with many opportunities to shape your work. • Independent work with responsibility for your own tasks. • A pleasant working atmosphere in a performance-oriented environment. • A committed and collegial team. • Flexible working hours and the option to work partly from home. • Training and professional development opportunities. • An attractive pension plan. • Discounted membership in a fitness network. • Active support in finding childcare places through membership in the "Familiengenossenschaft e.G." (family cooperative). • A great office with views of the Rhine and employee parking spaces. • Complimentary beverages.