Instructure
1001 - 5000 employees
📚 Education
☁️ SaaS
🤝 B2B
💰 Private Equity Round - Instructure on 2024-07
Education • SaaS • B2B
Instructure is an education-technology company that builds cloud-based learning and assessment platforms, best known for Canvas LMS. It provides an integrated ecosystem of SaaS products and services — including learning management, standards-aligned assessment (Mastery), credentialing and records (Parchment), analytics, and tools for K–12, higher education, and business/government training. Instructure focuses on student success, partner integrations, and scalable solutions for institutions and organizations to deliver, assess, and credential learning.
Performance Marketing Specialist
🕒 July 27
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Instructure
1001 - 5000 employees
📚 Education
☁️ SaaS
🤝 B2B
💰 Private Equity Round - Instructure on 2024-07
Education • SaaS • B2B
Instructure is an education-technology company that builds cloud-based learning and assessment platforms, best known for Canvas LMS. It provides an integrated ecosystem of SaaS products and services — including learning management, standards-aligned assessment (Mastery), credentialing and records (Parchment), analytics, and tools for K–12, higher education, and business/government training. Instructure focuses on student success, partner integrations, and scalable solutions for institutions and organizations to deliver, assess, and credential learning.
📋 Description
• Build, launch, and manage paid campaigns across LinkedIn, Google Ads, Demandbase, CTV, and digital listing platforms (G2, Capterra, and similar). • Own the ad build process end to end, from asset trafficking and audience setup to tagging, QA, and go-live. • Run A/B tests on ad creative, copy, audiences, and landing pages. Document what you learn and apply it. • Manage campaign budgets across platforms, monitoring pacing daily and making adjustments to hit efficiency targets. • Configure and maintain ABM campaigns, including account targeting, intent signals, and journey stages using third party tools like DemandBase, 6Sense, etc. • Own a regular reporting cadence with each of our region stakeholders, pulling performance data, building dashboards, and presenting findings to campaign managers and stakeholders. • Analyze campaign results across platforms to identify trends, flag underperformance, and surface optimization opportunities. • Maintain clean UTM hygiene and coordinate with marketing ops to ensure accurate attribution and reporting. • Experience with Salesforce reporting and tying digital campaign data back to pipeline impact. • Track spend and performance against quarterly goals, and flag budget risks or reallocation needs proactively. • Stay current on platform updates, betas, and new ad formats across paid channels. • Manage relationships with platform reps to stay informed on new features and opportunities. • Keep internal documentation current - ad specs, audience lists, budget trackers, and test logs.
🎯 Requirements
• Three or more years of hands-on experience in paid digital advertising, with direct experience building and managing campaigns in at least three of the following: LinkedIn Campaign Manager, Google Ads, Demandbase, programmatic/CTV platforms, or review site advertising (G2, Capterra). • Proven ability to manage multi-platform budgets and optimize for pipeline efficiency metrics (CPL, CPA, ROAS). • Experience running structured A/B tests and translating results into clear recommendations. • Strong data skills — comfortable in spreadsheets, ad platform UIs, and marketing analytics dashboards. • Clear, direct communicator who can present performance data to non-technical audiences without losing the thread. • High attention to detail and a bias toward getting things right before they go live.
🏖️ Benefits
• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success. • Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location. • Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs. • Comprehensive wellness programs and mental health support • Learning and development resources, including professional development tools and tuition reimbursement, to support your growth • The technology and tools you need to do your best work • Motivosity employee recognition program • A culture rooted in inclusivity, support, and meaningful connection
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