Web Optimization Manager

🕒 April 29

🏛️ District of Columbia – Remote

🏛️ District of Columbia – Remote

💵 $75k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Interactive Strategies

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

B2B • Digital Marketing • Web Design

Interactive Strategies is a full-service web design agency and digital marketing firm based in Washington, DC. The company serves clients across Washington DC, Virginia, Maryland, and Charlotte, NC, offering strategic approaches to help clients address complex business questions. They specialize in web design, digital marketing, digital fundraising, and building digital experiences that drive B2B leads. With an emphasis on digital transformation, Interactive Strategies helps clients, including nonprofit organizations and associations, enhance their digital presence and connect effectively with donors and members. They work with notable clients like the Red Cross, Smithsonian, and Special Olympics, providing award-winning services.

📋 Description

• Conduct keyword research, organize outputs, and support content optimization recommendations across client accounts. • Contribute to LLM visibility and AI search initiatives as this discipline continues to evolve. • Complete competitive keyword gap analyses and map findings to actionable opportunities. • Collaborate with content, UX, and development teams to implement best practices and support overall site performance. • Perform content audits and inventories, evaluating content for gaps, duplication, and structural improvements. • Support on-page SEO work including titles, meta descriptions, headings, and internal linking. • Pull, QA, and interpret performance data from GA4, Google Search Console, and Looker Studio. • Build and maintain dashboards from established templates and QA data sources and visualizations for accuracy. • Support quarterly performance reporting for select client accounts, independently managing smaller accounts. • Run site crawls using Screaming Frog or similar tools and document findings in structured formats for team review. • Conduct site audits using SEMrush and other advanced tools to identify and categorize common issues including indexing, canonicals, robots.txt, and sitemaps. • Populate structured outputs and checklists to support repeatable technical workflows. • Validate tracking consistency and data flow across platforms including GA4, paid media channels, and CRM systems. • Document tracking needs and gaps and support data quality checks using tools such as Google Tag Manager and Funnel.io or similar connectors. • Work across multiple clients simultaneously with strong attention to detail and clear communication. • Use AI tools such as ChatGPT or Claude to support workflows including content analysis, data cleanup, and reporting summaries, following defined processes.

🎯 Requirements

• 3 or more years of hands-on experience in SEO, with demonstrated ability to work independently across both on-page and technical optimization. • Strong working knowledge of GA4, Google Search Console, Looker Studio, Screaming Frog, and SEMrush or Ahrefs. • Experience building or duplicating dashboards and QA-ing data visualizations. • Solid understanding of GTM purpose and structure, with experience setting up or modifying tracking events. • Proficiency in Google Sheets or Excel at an intermediate level for data organization and analysis. • Familiarity with CMS platforms such as WordPress and Drupal. • Ability to explain technical concepts clearly to non-technical audiences, both in writing and in conversation. • Experience working across functions including content, design, development, and marketing. • ****Nice to Haves:** • Familiarity with LLM visibility tools and AI search measurement. • Hands-on experience with paid media, social, or other digital marketing channels. • Exposure to CRO or A/B testing workflows. • Experience with heatmapping tools.

🏖️ Benefits

• Company-sponsored health, vision and dental insurance • Pre-tax Flexible Spending Account (FSA) • Profit sharing • 4 weeks of vacation/sick time from day one; 5+ weeks at year 3 • Company-paid short-term and long-term disability • Company-paid life and AD&D insurance • 11 paid holidays • 401k with company match • New business referral bonus • Professional development opportunities • Flexible work schedule • Pre-tax DC Metro SmartBenefits