Performance Marketing Manager

🕒 August 21

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Invest with Roots

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🏠 Real Estate

💸 Finance

🌍 Social Impact

💰 $2M Pre Seed Round on 2021-01

Real Estate • Finance • Social Impact

Invest with Roots is a unique real estate investment platform that empowers both investors and renters in creating wealth. By adopting a win-win model, it allows individuals to invest in residential properties for as low as $100 while offering renters opportunities to build equity and participate in community growth. The company aims to bridge the wealth gap through thoughtful real estate investments, enhancing community well-being and financial literacy among renters, ultimately promoting financial inclusivity.

📋 Description

• Own day-to-day media buying and optimization across Google, Meta, Bing, Apple Search Ads, and other mobile app acquisition campaigns, including budgets, bids, audiences, structure, and pacing • Grow top-of-funnel acquisition while managing cost per conversion, ROAS, and other key efficiency targets • Partner with Creative to build a consistent testing pipeline, launching new concepts weekly and turning winning ideas into iterations • Own paid media measurement, including conversion actions, attribution settings, bidding signals, pixels, and server-side tracking • Partner with Engineering to instrument and QA events across platforms, including CAPI, Enhanced Conversions, app SDK events, SKAdNetwork/AEM, and offline/server-side conversions • Design and evaluate experiments across creative, landing pages, onboarding, and acquisition strategy with clear hypotheses and reliable measurement • Reconcile platform reporting against internal data and turn performance insights into clear recommendations • Use AI tools to accelerate analysis, creative ideation, account QA, reporting, and other performance marketing workflows • Partner across Lifecycle, Product, and Brand to ensure paid traffic converts and retains beyond the initial acquisition

🎯 Requirements

• 5+ years of hands-on performance marketing experience, including meaningful experience directly managing paid media budgets in-platform • Strong command of Google Ads and Meta Ads • Experience with Bing/Microsoft Ads and mobile app user acquisition • Proven experience acquiring users for a consumer mobile app, including app install and post-install optimization • Deep understanding of conversion tracking, attribution models and windows, pixels, server-side tracking, and mobile measurement platforms such as AppsFlyer, Adjust, or Branch • Highly analytical and comfortable working in Excel/Google Sheets, BI tools, and large performance datasets • Comfortable partnering with engineers on event instrumentation, implementation QA, and troubleshooting measurement discrepancies • Strong understanding of experimentation and incrementality, including when and how to use holdouts and platform lift tools • Strong creative instincts and experience partnering with designers, editors, and creators to develop performance-driven advertising • Fluency using AI tools to improve the speed and quality of analysis, media buying, and creative workflows • Exceptional attention to detail and a strong sense of ownership • Bonus: Experience in fintech, investing, real estate, or another regulated consumer category • Bonus: Experience scaling a consumer mobile app from early traction to meaningful volume • Bonus: Experience with TikTok, Reddit, YouTube, connected TV, podcasts, influencer-driven paid media, or other emerging channels • Bonus: Experience using scripts, APIs, Python, or other automation tools to reduce manual account work