Planner, Candidate Engagement Marketing

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ISC2

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1989

🔒 Cybersecurity

📚 Education

☁️ SaaS

Cybersecurity • Education • SaaS

ISC2 is a leading organization dedicated to advancing cybersecurity education and certification. They provide various programs for individuals at different stages of their cybersecurity careers, including certification exams, training resources, and leadership development opportunities. ISC2 also advocates for members and promotes diversity within the cybersecurity field by empowering professionals and communities.

📋 Description

• Lead creation and implementation of multiple, often concurrent, integrated strategic marketing campaigns, activities and projects designed to drive progression, with a particular focus on driving people to become a candidate, succeed in their exams, and engage with their ISC2 community. • Collaborate with counterparts in the wider marketing team to ensure best practice, sharing of insights and delivery of a positive experience for our audiences. • Manage multiple projects from start to finish, meeting deadlines. • Experience in copywriting, copy editing, content creation, digital media and other marketing practices. • Stay informed on developments in the marketing discipline and within our sphere of influence: new techniques, ideas, channels, strategies, etc. • Understand and translate ISC2’s offerings into value-add propositions. • Participate and assist in the development and execution of GTM plans and strategies for new, current and updated products. • Report on the effectiveness of marketing programs on an ongoing basis and develop actionable, data-driven insights to inform team to enhance and create effective marketing strategies. • Conduct market, audience and competitive research to identify new industry opportunities. • Work collaboratively with the team to meet ongoing business objectives. • Demonstrate commitment to valuing diversity and contributing to an inclusive working and learning environment.

🎯 Requirements

• Bachelor’s Degree in Marketing, Advertising, Communications or related field preferred. • Will consider candidates with a high school diploma and at least 8 years of experience in a related field. • Minimum of 4 years’ experience managing and executing marketing campaigns for products, preferably professional development products. • Marketing experience in one or more of the following: information security, information technology, training and certification programs/organizations or association membership. • Experience working with AI tools or a demonstrated willingness to learn. • Social media expertise using various platforms to include creating, influencing and increasing followings (LinkedIn, Twitter, FB, Instagram, AdWords, etc.) • Proficient at creative, copy and video briefing. • Excellent PC skills including MS Office products (Word, Excel, Power Point, Outlook), internet and web applications/navigation. • Salesforce CRM and Marketing Cloud knowledge a plus. • Experience with PPC and ROAS a plus. • Demonstrated ability to market to a global audience.

🏖️ Benefits

• Information regarding our comprehensive benefits package is available here.