Head of Customer Retention

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November 15

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Javvy Coffee

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eCommerce • B2C

Javvy Coffee is a direct-to-consumer beverage brand that sells coffee concentrates, protein-infused coffee, collagen creamers, flavored syrups, and related accessories. The company focuses on convenient, better-for-you iced coffee solutions with a wide variety of flavored concentrates and protein blends marketed for fitness and daily routines, offering subscriptions, bundles, retail accessories, and wholesale opportunities. Javvy operates primarily as an online e-commerce retailer with a community of customers, a satisfaction guarantee, and promotional sales.

51 - 200 employees

Founded 2020

🛍️ eCommerce

👥 B2C

📋 Description

• Lead all aspects of customer lifecycle marketing with the primary goal of building lifetime value of customers acquired on Shopify & marketplaces. • Oversee all retention efforts across owned and paid channels including but not limited to subscriptions, email, SMS, eCommerce marketplaces, Amazon, paid ads, offline, and website. • Responsible for managing at least one direct report dedicated to tactical execution on retention channels. • Collaborate with cross-functional teams including Growth, Customer Experience, and Operations to ensure alignment across the business. • Be a champion of initiatives that drive up order frequency, AOV and ultimately help us derive more value from every customer. • Oversee and perform customer segmentation analytics (behavioral, attitudinal, demographic) and formulate a strategy and implement tactics to grow LTV through subscription portal optimization, product/brand experience improvements, cross sell, winback initiatives, etc. • Develop creative assets for retention campaigns, working alongside the content and design team members.

🎯 Requirements

• Minimum 5 years of hands-on experience in lifecycle marketing within a digitally native, consumables brand. • Prior experience leading subscription retention and loyalty at a high-growth, subscription-based CPG brand. • Experience working within Shopify, Email, SMS & Subscription tech platforms. • Data-driven individual with a strong background tracking, reporting, analyzing campaign performance. • Comfortable working in a fast-paced, lean environment. • Ability to operate autonomously without a great deal of hand-holding.

🏖️ Benefits

• 100% Company-Paid Health, Dental, Vision & Life Insurance for employees (Family coverage available at employee cost) • 401(k) Retirement Plan • Parental Leave • Free Access to Javvy Products • Career Growth Opportunities • Collaborative, Fast-Paced Start-Up Environment