Customer Advocacy Manager

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Kainos

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💰 Venture Round on 1986-04

At Kainos we use technology to solve real problems for our customers, overcome big challenges for businesses, and make people’s lives easier.

📋 Description

• Lead the strategy, planning and execution of an extensive range of activities designed to capture and communicate the value and insights customers gain from working with Kainos Workday products. • Establish processes and templates to develop compelling customer case studies, including written, audio, video content which can be widely deployed across multiple channels • Build consistent narrative frameworks to support the case studies, focusing on customer language and problems/challenges and how Kainos drives business outcomes to support this • Partner with sales to choose the most impactful brands and jointly engage with customers to on-board them to the process • Establish targets for annual new case study and reference customers • Propose and build system so sales, executive leadership can confidently understand what, who and when we can use references • Ensure content is kept “fresh” – update / prune older case studies to avoid stale messaging and refresh as customer usage of Kainos expands • Partner with Workday teams to maximise impact and ensure their GTM teams have access to all relevant Kainos references and case studies • Regular updates to sales and other teams when new case studies and references are published and shared • Include guidance on when to use and when not to use • Align with product marketing and GTM activation teams to ensure all external content is fully up-to-date and best positioned for campaigns • Creation of regular customer newsletter, aligned with product and other Kainos news, with up-to-date distribution lists • Drive editorial control so we prioritise on primary, effective news in the newsletter • Partner with Customer Value/Customer Success and Events team to establish effective user group, CAB strategy including membership, cadence and venues (North America, EMEA, APAC)

🎯 Requirements

• Significant relevant experience in content development, digital marketing, or GTM content activation within a B2B technology, SaaS, or consulting environment. • Strong experience managing and growing content libraries in SaaS organisations, including customer reference libraries • Experienced in connecting top-of-funnel thought leadership with integrated marketing campaigns. • Strong storytelling and narrative build skills with the ability to adapt messaging across channels, job levels, verticals and geographic markets • Experience working cross-functionally with marketing, product, product marketing, events, and campaign teams. • Skilled in developing selected corporate level narratives for investor use alongside campaign/commercial narratives to support lead development, nurture and retention. • Demonstrated ability to communicate effectively, influence stakeholders, and build strong working relationships across teams. • Experience working in a fast-paced, matrixed environment managing multiple priorities and deadlines. • Experience within the Workday ecosystem or enterprise SaaS environment (desirable). • Experience supporting social activation for integrated GTM campaigns, strategic events, webinars, or product launches (desirable). • AI expertise in developing content, including LLM tools and agentic platforms (desirable). • Experience working alongside content, brand, and creative teams to develop content strategies and identify best practices for 1st/3rd party content development (desirable).

🏖️ Benefits

• flexible working hours • Professional development opportunities