Senior Product Marketing Manager

🕒 April 14

🇺🇸 United States – Remote

💵 $160k - $170k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Kentik

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Kentik is a network observability company that provides a comprehensive platform for optimizing cloud costs, performance, and security. Their solutions enable users to visualize all cloud and network traffic, monitor network performance, troubleshoot issues quickly, and ensure secure cloud migrations. Kentik helps organizations reduce cloud spend and mitigate DDoS attacks, while offering tools for network AI and hybrid cloud observability. The platform seamlessly integrates with existing tools, making it an essential resource for any team managing large networks.

📋 Description

• Lead product marketing activities for the Kentik Cloud, Synthetics, and Security products and solutions • Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik solutions for the Enterprise market. • Develop product level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes • Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact • Identify target personas, understand their key business problems, and pain points, and articulate Kentik’s value proposition to drive desired outcomes • Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, solution briefs, other marketing collateral, and executive buyer narratives • Partner with revenue marketing, sales, and channel teams to facilitate message pull-through in campaigns and sales and customer success conversations • Create effective plays and enablement for sales and CS teams • Work closely with product management to align marketing with product features and roadmap

🎯 Requirements

• 4+ years experience in product or solutions marketing in a high growth software organization • Experience marketing IT, networking, management, and/or security solutions to practitioners and decision makers • Experience defining and leading product launches in matrixed environments • Experience understanding technology at a deep level and ability to translate into business needs and outcomes concisely • You must be comfortable communicating at all levels within Kentik, customers, and partners, including executive and C-level leaders • You are a team player, knowing how to work well cross-functionally to rally teams around your strategy and plans • A deep sense of ownership and accountability is required along with the ability to influence and inspire • Strive for excellence with a sharp eye for messaging accuracy and alignment

🏖️ Benefits

• 100% of premiums are paid by company for health, vision and dental coverage for you and your dependents • Additionally, an annual Health Reimbursement Account (HRA) of $3,000 for an individual or $4,500 for a family • Paid family & medical leave • Open PTO, a quarterly Wellness Day, and a minimum of 10 paid holidays • 401(k) retirement account • Home office reimbursement • Stock options