Senior Product Manager – Virality, Referrals, KOL

🔥 40 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

✅ Product Manager

👻 Ghost score 14%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 42 days.
• No salary listed.

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Kraken Digital Asset Exchange

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Own growth in viral, KOL- and creator-referred new transacting users • Set aggressive new-transacting-user targets and build growth models • Build and scale sharing, referral, and creator systems • Create useful sharing experiences and referral programs with modeled payback incentives • Build and test journeys from recommendations and creator audiences to product value and first transaction • Partner with onboarding and core product teams on shared customer journeys • Own Consumer features and updates for the KOL Platform • Set the Consumer roadmap and ship features and ongoing improvements • Improve measurement and commercial tools for KOL and affiliate relationships • Build creator tools across Kraken’s app and web • Help creators, KOLs, and power referrers convert audiences into new transacting customers • Own acquisition cost and gross-margin payback, including incentive, partner, operating, and fraud costs • Improve virality, invite conversion, repeat sharing, and loop speed • Validate instrumentation, define hypotheses and guardrails, and run reliable experiments • Distinguish attributed activity from incremental growth and evaluate whether gains persist at scale

🎯 Requirements

• Over 5 years working as a Product Manager • Experience building creator tools to help creators and KOLs • Personally built a product, tool, feature, or experience that spread beyond its initial audience • Repeated success beating acquisition targets through referrals, product virality, or creator-led growth • Strong growth product sense, including sharing psychology and customer, creator, KOL, and referrer motivations • Analytical independence with SQL and product analytics • Ability to validate instrumentation and build funnel, cohort, and growth models • Experimentation and commercial judgment, including acquisition cost, payback, retention, revenue, incentive, and fraud costs • Senior ownership and hands-on execution • Ability to set strategy, prioritize, align teams without relying on reporting lines, and deliver autonomously • Nice to have: self-service creator or affiliate tools, revenue-share systems, or partner payouts • Nice to have: consumer fintech, crypto, payments, financial promotions, or fraud controls experience • Nice to have: adapting growth journeys across markets, cultures, and regulatory environments

🏖️ Benefits

• Dogfooding Kraken products is required once hired • Global and diverse team environment • Equal opportunity employment commitment • Job-related skills or work-style assessments applied consistently • Ongoing application acceptance unless a deadline is stated

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