Launch Potato
Media • B2C
Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.
51 - 200 employees
Founded 2015
📱 Media
👥 B2C
Paid Performance Manager
6 days ago
Launch Potato
Media • B2C
Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.
51 - 200 employees
Founded 2015
📱 Media
👥 B2C
📋 Description
• Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals. • Manage a large-scale budget ($20M+/year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types. • Own campaign performance end-to-end, taking full responsibility for pacing, reporting, and results across all assigned Google Ads campaigns. • Source and manage creative like a performance marketer by proactively writing ad copy, partnering on creative development, and maintaining an organized asset library that fuels rapid testing and iteration. • Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS.
🎯 Requirements
• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI. • Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently. • Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs). • Ability to write compelling ad copy and collaborate effectively on creative asset development. • Exceptional collaboration and communication skills, with a track record of influencing cross-functional partners to drive results.
🏖️ Benefits
• Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. • Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
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