Content & Social Media Associate Director

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Launchmetrics

WebsiteLinkedInAll Job Openings

201 - 500 employees

📣 Marketing

💼 Consulting

📦 Logistics

Marketing • Consulting • Logistics

Launchmetrics is an innovative and dynamic international company specializing in brand performance for the Fashion, Lifestyle, and Beauty industries. Formed from a merger of Augure and Fashion GPS, Launchmetrics has established itself as a leader in influencer marketing software and technology solutions. The company supports brands with comprehensive services in influencer relationship management, media monitoring, and analytics to drive brand visibility and engagement. With a global presence, Launchmetrics continues to evolve its platform and capabilities, having acquired key players in the industry to strengthen its data and analytics offerings. Known for a vibrant and inclusive work culture, Launchmetrics prides itself on innovation, diversity, and customer focus, backed by strong financial growth and investment.

📋 Description

• Lead the development and evolution of Launchmetrics’ global content and social media strategy • Shape and oversee editorial and social media calendars aligned with business priorities, campaigns and cultural conversations • Act as final editorial gatekeeper, reviewing and approving content for quality, consistency and storytelling • Author and lead pillarstone and thought leadership content positioning Launchmetrics and its executives as industry voices • Orchestrate content initiatives for timely delivery and alignment with brand voice • Consolidate and analyze performance data, define KPIs and translate insights into actionable strategies • Partner with Brand & Business Marketing, SEO, Design, Digital, Product and Customer Success stakeholders • Embed AI tools and workflows to maximize productivity and accelerate production cycles • Lead and develop the Content team, overseeing performance and ongoing skills development

🎯 Requirements

• 8+ years of experience in content marketing, editorial or communications • Experience in a leadership role with a proven track record of successful strategies • Strong strategic mindset and ability to execute initiatives driving measurable business impact • Exceptional writing, editing and storytelling skills • Ability to maintain and elevate a strong brand voice • Deep understanding of social platforms, audience engagement strategies and emerging trends • Strong understanding of Fashion, Lifestyle and Beauty industries • Effective cross-functional skills and ability to align stakeholders and influence across teams • Data-driven and analytical, with experience using analytics tools to measure performance and derive insights • Solid understanding of SEO/AEO principles • Familiarity with AI tools and thoughtful application across content and editorial workflows • Highly organized and proactive, able to manage multiple priorities • Solution-oriented and hands-on, able to thrive in a dynamic environment • English native preferred • Background in B2B or SaaS/tech is a plus • Experience managing creative and/or design teams is extra credit

🏖️ Benefits

• Learning and development allowance • Benefits package tailored to each location • Flexible work arrangements • Support for establishing your home office • Growth and advancement possibilities • Relaxed yet dynamic atmosphere • Autonomy and opportunity to make a substantial difference • Diverse and inclusive workforce