Senior Content and Social Media Manager

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Launchmetrics

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

👗 Fashion

💄 Beauty

B2B • Fashion • Beauty

Launchmetrics is an innovative and dynamic international company specializing in brand performance for the Fashion, Lifestyle, and Beauty industries. Formed from a merger of Augure and Fashion GPS, Launchmetrics has established itself as a leader in influencer marketing software and technology solutions. The company supports brands with comprehensive services in influencer relationship management, media monitoring, and analytics to drive brand visibility and engagement. With a global presence, Launchmetrics continues to evolve its platform and capabilities, having acquired key players in the industry to strengthen its data and analytics offerings. Known for a vibrant and inclusive work culture, Launchmetrics prides itself on innovation, diversity, and customer focus, backed by strong financial growth and investment.

📋 Description

• Own the development, execution, and performance of Launchmetrics' global content and social media strategy • Lead the development and evolution of the global content and social media strategy • Shape and oversee the editorial and social media calendars • Act as the final editorial gatekeeper, reviewing and approving content • Author and lead the development of pillarstone and thought leadership content • Orchestrate the execution of content initiatives • Consolidate and analyze performance data, defining KPIs • Partner with stakeholders across the marketing team

🎯 Requirements

• 8+ years of experience in content marketing, editorial or communications • Strong strategic mindset with a proven track record of successful strategies • Exceptional writing, editing, and storytelling skills, with ability to maintain a strong brand voice • Deep understanding of social platforms, audience engagement strategies, and emerging trends • Solid understanding of SEO/AEO principles • Familiar with AI tools and an advocate for applying them thoughtfully across content and editorial workflows

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities • Learning and development allowance • Benefits package tailored to each location • Support for establishing your home office