Director of Product Marketing

🕒 May 14

🥔 Idaho – Remote

🥔 Idaho – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Lightcast

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏢 Enterprise

📚 Education

🏛️ Government

Enterprise • Education • Government

Lightcast is a leading authority on labor market data, providing trusted and comprehensive labor market analytics to drive decisions across education, enterprise, and government sectors. With more than 23 years of experience, Lightcast delivers detailed insights into skills, jobs, supply and demand through an extensive data set generated from millions of job postings, career profiles, and other sources across the globe. Their services are designed to help educational institutions, enterprises, and government organizations build future-ready workforces by using AI-enabled and continuously updated data. Lightcast is globally recognized and trusted by industry innovators, and is a vital resource for organizations navigating workforce challenges and demographic changes in the labor market.

📋 Description

• Lead a high-performing product marketing team, ensuring stellar performance in our go-to-market initiatives. • Collaborate with Product Management, Sales, Marketing, and other stakeholders to create and execute go-to-market plans for new product launches and feature enhancements. • Craft compelling product positioning and messaging that resonate with target audiences. • Establish pricing and packaging frameworks in collaboration with Product and Finance. • Partner closely with Sales Enablement to deliver compelling tools—pitch decks, solution briefs, competitive battle cards, demos, and FAQs—to equip our Sales and Client Services team. • Research target markets, emerging trends, and shifts in customer needs to inform strategic decision-making and market size estimates. • Incorporate competitive intelligence programs, translating market insights into actionable sales enablement and positioning strategies. • Represent the voice of the customer through buyer research, win/loss analysis, and ongoing market segmentation.

🎯 Requirements

• 15+ years of product marketing experience, preferably in the B2B SaaS or data analytics sector. • Experience in labor market intelligence, HR tech, workforce analytics, education technology, or other data-driven B2B SaaS environments strongly preferred • Demonstrated success in launching products, building compelling messaging, and driving measurable business outcomes. • Proven track record of shaping and delivering go-to-market strategies that boost product adoption, accelerate pipeline, and drive revenue growth. • Excellent communication, presentation, and writing skills, with a strong ability to translate technical concepts into clear and compelling messages for diverse audiences. • Experience partnering closely with Product, Sales, Field Marketing, and Customer Success to achieve synergistic outcomes. • Expertise in market research, competitive analysis, and customer segmentation. • Strong analytical and problem-solving skills with a data-driven approach to decision-making. • Willingness to be a "player-coach" with a deep understanding of how product marketing supports revenue. • Understanding of the labor market, data analytics, and the needs of educational institutions, enterprises, and government organizations is a big plus.

🏖️ Benefits

• Equal opportunity workplace • Commitment to diversity of thought and unique perspectives