Senior PPC Executive – Google Ads

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

💵 £27k - £36k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 4%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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LTF Digital

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2008

📣 Marketing

🏥 Healthcare

🤝 B2B

Marketing • Healthcare • B2B

LTF Digital is a UK-based digital design and marketing agency (trading as LTF Design & Marketing Ltd) focused on the medical aesthetics market. They partner with aesthetic clinics, dental/medspa practices, pharmaceutical and medical device brands, and education academies to deliver websites, platforms/apps, hosting/security, SEO and paid media (Google/Meta) campaigns, social and email marketing, AI-enhanced navigation, CRM integration, medical writing, compliance support, strategic consultancy, coaching, and event speaking. The agency emphasizes data-driven digital strategies to attract both B2C patients and B2B buyers, operates internationally (UK, US, Australia, New Zealand, Dubai, Canada), and highlights 16+ years of experience and multiple industry awards.

📋 Description

• Manage the day-to-day performance of Google Ads accounts across a portfolio of clients • Build, monitor and optimise Search, Performance Max, Demand Gen, Display and YouTube campaigns where appropriate • Complete keyword research, search-term reviews and negative-keyword management • Monitor budgets, bidding strategies, targeting, creative assets and campaign performance • Help improve qualified lead volume, cost per lead and conversion rates • Identify wasted spend, tracking problems and campaign opportunities • Create and test ad copy, campaign structures, targeting approaches and landing-page ideas • Support the development of clear testing and optimisation plans • Use Google Ads, GA4 and Google Tag Manager to understand performance and support campaign decisions • Review lead-quality or CRM information when it is available • Prepare accurate performance reports with clear observations and recommended actions • Join client meetings and explain campaign performance in straightforward language • Work with design and content teams to brief new campaign assets • Work alongside the Meta Ads specialist so paid channels support the wider strategy • Keep account changes, tests and important decisions properly documented • Stay informed about relevant Google Ads developments and share useful learning with the team • Build understanding of allocated clients and their objectives • Take ownership of day-to-day account management • Maintain accurate budgets, checks, reporting and account documentation • Identify opportunities to reduce wasted spend and improve campaign performance • Create clear testing plans • Develop understanding of lead quality and post-enquiry outcomes • Communicate account performance clearly to colleagues and clients • Develop towards a Paid Search Manager position

🎯 Requirements

• At least two years of hands-on experience managing Google Ads campaigns • Experience working across Search and Performance Max campaigns • Experience managing lead-generation campaigns for service-based businesses • A good understanding of keyword research, search terms, bidding, budgets and campaign structure • Working knowledge of GA4 and conversion tracking • The ability to analyse data and turn it into practical actions • A structured and organised approach to account management • Good written and verbal communication skills • The confidence to contribute during internal and client discussions • Strong attention to detail • The ability to manage several accounts and priorities within a remote working environment • The right to work in the UK • We are unable to provide visa sponsorship for this position

🏖️ Benefits

• A fully remote position within the UK • Flexible working hours with agreed core availability • 28 days’ annual leave, excluding UK public holidays • Health-plan membership • Employer pension contributions • Team events and away days • Opportunities for training and professional development • Support from experienced colleagues across paid media and the wider patient journey • A clear opportunity to develop towards a Paid Search Manager position • The chance to work within an established agency specialising in a distinctive and growing sector