CRM & Lifecycle Operator

🔥 10 minutes ago

🇪🇺 Europe – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🏆 Customer Success

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Logo of Ludicrum

Ludicrum

51 - 200 employees

🎮 Gaming

Gaming

Ludicrum is a company that specializes in providing cutting-edge iGaming solutions, aiming to redefine the boundaries of entertainment through innovation. With a focus on creativity and impactful change, Ludicrum offers a range of services including customer support, digital marketing, finance and reporting, and product development. The company is driven by a youthful and goal-oriented team, dedicated to delivering quality and excellence for their clients. Ludicrum fosters a collaborative and supportive work environment, emphasizing professional growth and a dynamic company culture.

📋 Description

• Build, launch, and optimize CRM campaigns across the entire player lifecycle. • Execute targeted campaigns across Email, Push, Browser, WhatsApp, and Telegram. • Create dynamic player segments and personalized customer journeys. • Configure, test, and validate bonuses, automations, and triggered campaigns. • Monitor campaign performance and optimize based on key KPIs. • Design and run A/B tests to improve engagement and retention. • Collaborate with Product, Data, Content, and Communications teams. • Identify opportunities to automate processes and improve CRM efficiency. • Maintain CRM platform integrity and support best practices.

🎯 Requirements

• 2+ years of CRM, Lifecycle Marketing, or Retention Marketing experience within the iGaming industry. • Hands-on experience working with CRM platforms and campaign automation tools. • Familiarity with player bonuses, promotions, responsible gaming, and regulatory requirements. • Strong understanding of customer lifecycle management, from acquisition and onboarding to retention, reactivation, and churn prevention. • Experience with customer segmentation, behavioural targeting, and personalization strategies. • Analytical mindset with the ability to interpret campaign performance and optimize results. • Excellent communication skills and fluency in English, both written and spoken. • Strong attention to detail with a proactive, problem-solving approach. • Ability to manage multiple priorities in a fast-paced environment. • Nice to have Experience with FastTrack CRM. • Experience building automated customer journeys and lifecycle campaigns. • Passion for testing, experimentation, and continuous improvement.

🏖️ Benefits

• Flexible and Remote Working: Work from anywhere, supporting your work-life balance. • Equipment provided: We’ll set you up with a laptop, headphones, and mouse so you’re ready to work comfortably. • Career Growth: We’re committed to your development, offering training and advancement opportunities. • Performance Recognition: Earn raises and career progression opportunities based on a quarterly performance review and a constructive feedback cycle. • Health and Fitness Benefits: Receive fitness reimbursements from day one, and after one year of employment, gain access to a health budget to support your well-being. • Self Development Budget: Invest in your growth through online courses and professional learning opportunities. • Extra Paid Annual Leave: Enjoy 22 days of vacation, with an additional day added for each year of employment, up to a maximum of 26 days. • Special Birthday Perk: Take your birthday off after a year of employment to celebrate!

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