Director, Product Marketing

🕒 May 1

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Lumin Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

💳 Fintech

🤝 B2B

☁️ SaaS

Fintech • B2B • SaaS

Lumin Digital is a company that specializes in providing next-generation digital banking solutions for credit unions and banks. Their platform offers a wide array of services, including retail and commercial banking solutions, digital account opening, and tools to enhance user engagement and operational efficiency. With a focus on innovation and cutting-edge technology, Lumin Digital leverages artificial intelligence and robust security features to offer seamless, cloud-native services with near-perfect uptime. They are known for delivering business growth and cost savings for financial institutions, adapting to new technologies, and offering an enhanced user experience.

📋 Description

• Own the GTM playbook for product launches • Develop and execute launch plans spanning positioning, enablement materials, battle cards, pricing guidance, and client communications • Coordinate readiness across product, engineering, marketing, sales, and support • Define launch KPIs and run retrospectives • Design cross-product bundling strategies and adoption pathways that drive land-and-expand revenue • Build Sales playbooks with talk tracks, ROI frameworks, and opportunity maps • Operationalize programs (GTM Spotlight, Monthly Product Recap) to keep sales and client experience teams continuously equipped • Serve as the expert on clients, prospects, and the competitive landscape • Build win/loss programs that feed actionable insights to product and sales • Conduct and socialize market research and buyer intelligence • Develop analyst relationships (Javelin, Forrester) • Document the buyer journey and drive process changes based on what you learn • Develop positioning and messaging for target buyer personas—including differentiated narratives for banks and credit unions—that reinforce Lumin’s platform value • Create and maintain sales collateral, solution guides, and objection-handling frameworks • Manage marketing plans by product area with measurable goals • Leverage AI tools to accelerate product marketing workflows across competitive intelligence, content creation, campaign analysis, and persona development

🎯 Requirements

• Bachelor’s degree in business, marketing, or related field; MBA preferred • 7+ years of product marketing experience in B2B SaaS, fintech, or banking technology; at least 2 years in a market-facing or client-facing capacity • Proven track record of owning or directly influencing a revenue goal and consistently meeting or exceeding it • At least 2 years of direct people management experience; operates as a player-coach who leads by doing as much as directing • Strong GTM execution track record, has led cross-functional product launches from planning through post-launch measurement • Demonstrated ability to build product marketing programs from scratch in a high-growth environment • Experience crafting differentiated messaging for complex technology across multiple buyer segments • Proven ability to enable sales and client-facing teams to drive cross-sell and upsell revenue across a multi-product portfolio • Experience with value-based pricing strategy, packaging design, or commercial model development • Demonstrated experience applying AI tools to product marketing workflows • Excellent cross-functional leadership—can influence and align stakeholders without direct authority • Analyst relations experience (Javelin, Forrester, or similar) preferred • Proficient in Google Workspace, and CRM/collaboration platforms (HubSpot, Slack, or similar).

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Remote work options