Senior Retail Key Account Manager

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November 19

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MANIKO Nails GmbH

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Beauty • Retail

MANIKO Nails GmbH is a company that specializes in innovative nail care solutions, offering an easy and professional manicure experience for customers at home. Their products include UV gel strips that are easily applied and designed to last up to three weeks without chipping, providing a quality comparable to that of a nail salon. MANIKO Nails are vegan, free from harmful chemicals, and suitable for various nail shapes and sizes. In addition, they offer a range of colors, accessories like UV lamps and remover pens, and exclusive loyalty programs for customers. The company's products are available both online and in select German drugstores like DM and Budni.

11 - 50 employees

💄 Beauty

🛒 Retail

📋 Description

• End-to-end responsibility for our strategic retail accounts – from assortment and placement strategies to annual planning • Build and develop long-term partnerships with a focus on assortment expansion, category growth and product launches • Analyze sell-in and sell-out data, derive concrete measures and actively manage all KPIs to maximize revenue, sell-through and profitability • Negotiate terms and strategic frameworks with the aim of achieving sustainable and scalable success for both parties • Develop account-specific activation strategies (POS activities, promotion planning, rollouts) in close collaboration with Marketing and Operations

🎯 Requirements

• Professional experience: You have at least 5 years of relevant experience in Key Account Management, ideally in FMCG or beauty retail, with proven success in expanding drugstore partnerships • Retail & Category Management: You understand the structures, processes and KPIs of brick-and-mortar retail, are familiar with category management, shelf optimization and sell-through drivers, and use this knowledge for strategic decisions • Negotiation & Partnership Management: You are experienced in negotiating terms, listings and framework agreements and build sustainable, value-creating relationships with retail partners • Analytical thinking: You use sales and market data to identify revenue potential, derive strategies and make data-driven decisions • Project management & organization: You independently manage retail projects and promotions, coordinate cross-functionally with Marketing, Operations and Supply Chain, and implement measures on schedule • Communication & Cross-functional Collaboration: You work closely with internal teams and external partners, advise stakeholders at all levels and ensure clear information flows • Innovation & Growth Mindset: You bring new ideas for retail activations, proactively identify growth opportunities and actively shape the retail strategy

🏖️ Benefits

• Impact and responsibility: You actively shape the growth strategy and have direct influence on Maniko’s success as a member of the C-level team • Flexible working: Whether in the office or remote, you can choose how you work best (including fully flexible working hours) • An inspiring culture: Every person counts. We value flat hierarchies, fast decision-making and genuine teamwork • Growth opportunities: We support your personal and professional development and open new paths • The chance to see the immediate impact of your work and to help develop a young, up-and-coming brand into a category-leading brand • A fast-paced, young, dynamic and highly motivated team in the heart of Berlin (Hackescher Markt) • Plenty of freedom to approach your tasks as you see fit • Regular team events • Full home-office setup including a height-adjustable desk • Deutschlandticket (German public transport pass) • Urban Sports Club membership