Regional Marketing Program Manager, EMEA – Western Europe

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Marrina Decisions

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📣 Marketing

B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

📋 Description

• Plan, coordinate, and execute regional marketing events across Western Europe, including customer events, partner roadshows, and virtual webinars • Manage end-to-end event logistics, including webinar platform setup, venue coordination, vendor management, and budget tracking • Develop task lists and timelines for event execution • Act as the primary marketing liaison for regional partners on co-marketing initiatives, joint events, and shared webinars • Coordinate communications with prospective customers and VIPs before, during, and after events • Align with regional sales to track, score, and hand off event attendees for follow-up • Write copy for event registration landing pages, social media promotions, and webinar abstracts • Adapt global marketing messaging for a B2B Western European mapping/geospatial technology audience • Lead regional email campaigns, pre-event reminders, and post-event nurture sequences • Build, test, deploy, and optimize marketing emails for registrations, open rates, and conversions

🎯 Requirements

• 3–5 years of experience in B2B marketing, specifically event marketing, field marketing, or program management • Previous experience or strong understanding of B2B SaaS, mapping technology, GIS, or location intelligence is highly preferred • Proven experience managing virtual webinars using platforms such as Zoom or ON24 and in-person events or trade shows • Excellent copywriting skills, including simplifying technical B2B concepts into clear event promotions and emails • Hands-on experience with marketing metrics and pulling and analyzing reports • Exceptional organizational and task-management skills • Comfortable leading calls with external partners and presenting plans to internal stakeholders • Ability to work autonomously in a remote or hybrid environment across Western European time zones • Fluent written and spoken English • Additional Western European language such as German or French is a strong plus

🏖️ Benefits

• Remote work arrangement • Opportunity to work in a remote or hybrid environment • Collaboration with strategic partners and prospective B2B customers • Exposure to regional events, partner-led workshops, customer summits, and webinars