Director of Product Marketing

Job not on LinkedIn

🕒 April 2

🇺🇸 United States – Remote

💵 $175k - $220k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Medallion

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

🔥 Funding within the last year

💰 $43M Series C - Medallion on 2025-08

Healthcare Insurance • SaaS • Artificial Intelligence

Medallion is an AI-powered healthcare operations company that provides a SaaS platform to automate provider credentialing, payer enrollment, licensing, privileging, and ongoing monitoring. The platform uses machine learning and real-time automation to extract and standardize data, manage payer-specific and state rules, run automated follow-ups, and ensure compliance with NCQA and TJC standards—reducing costs and accelerating provider onboarding. Medallion serves payers, provider groups, health systems, RCM organizations, and digital health companies with a focus on lowering administrative burden and improving network readiness.

📋 Description

• Own ICP segmentation and prioritization by conducting market research and leveraging customer data to segment and prioritize ICPs and define key industries, personas, and use cases. Collaborate with the product team to guide product differentiation based on ICP insights. • Craft compelling positioning and messaging tailored to target ICPs, aligning product features with customer pain points. Lead the creation of content strategies, including case studies, white papers, and educational materials, to drive product adoption and awareness. • Design and execute go-to-market strategies that reach and convert target customers, partnering with demand generation to utilize a multi-channel approach that increases market reach and demo-to-opportunity conversion. • Drive customer advocacy and retention through thoughtful feature launches, storytelling, and education campaigns that enhance customer satisfaction and support revenue expansion. • Lead market research efforts, including industry, product, customer, win/loss rationale and competitive insights, to inform product roadmap, positioning and pricing strategies. • Own the pricing and packaging strategy for our enterprise solutions, ensuring alignment with customer needs and market trends. • Partner with revenue enablement to create impactful enablement materials that drive product adoption and revenue growth. • Measure and optimize product marketing performance, using data to make informed decisions and refine strategies for improved results. • Oversee, mentor, and grow the product marketing team to scale efforts and execute with excellence.

🎯 Requirements

• 7+ years of experience in product marketing in a B2B enterprise SaaS or technology environment. • Proven history of creating positioning and messaging that supported rapidly growing product lines. • Strong analytical mindset with proven ability to research and synthesize data to inform product and go-to-market strategies. • Acts as the voice of the customer by consistently engaging in direct customer conversations, translating insights into clear, compelling positioning and go-to-market strategy. • Extremely organized and detail oriented with the ability to go from 1,000 feet as a leader to 10 feet as an executor when needed. • Experience across pricing and packaging, ICP development, and influencing Product roadmap for enterprise solutions. • Demonstrated ability to influence and work cross-functionally across product, customer success, sales and marketing. • AI-forward researcher who leverages modern tools to quickly surface customer and market insights and translate them into impactful GTM decisions. • Experience using tools such as Gong, Salesforce, Figma, GetWhy, and Spekit

🏖️ Benefits

• equity • bonus • benefits