Associate Media Director, Programmatic

🔥 2 hours ago

🏈 Alabama, Connecticut, +21 more states – Remote

🏈 Alabama – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote 🦞 Maine – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Mediassociates

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1996

📣 Marketing

📱 Media

💰 $759k Debt on 2020-04

Marketing • Media

Mediassociates is a full-service independent media agency that combines brand and performance marketing to drive measurable growth. They offer media planning, buying, and analytics powered by a proprietary platform (precisionbranding. ai) and full-funnel analytics, forecasts, and real-time performance accelerators. The agency works with national brands across healthcare, insurance, telecom and finance, emphasizes data-driven “precision branding,” and is recognized as a Google Premier Partner. Mediassociates also highlights a mission-driven culture and community-focused initiatives.

📋 Description

• Lead audience-led programmatic strategies and targeting frameworks aligned to client KPIs • Translate platform insights and performance data into actionable recommendations • Ensure strategies reflect evolving privacy standards and responsible data usage • Own campaign builds, trafficking oversight, and quality control across DSPs • Manage pacing, budget delivery, and in-platform optimization • Troubleshoot delivery and performance issues with ad operations and analytics teams • Partner with analytics and data teams on measurement approaches and testing frameworks • Implement A/B, audience, creative, and incrementality testing • Own platform decisions for assigned clients, including DSPs, data partners, inventory, and measurement tools • Manage day-to-day vendor relationships • Identify opportunities to improve automation and workflow efficiency • Serve as a subject matter expert for clients and internal teams • Translate performance insights into business impact narratives • Support new business initiatives and monitor emerging programmatic trends • Lead and develop junior programmatic team members • Advance and scale the agency’s programmatic capabilities through data-informed strategy, technology enablement, and cross-functional collaboration

🎯 Requirements

• 7+ years in programmatic media • Strong expertise in activation, audience strategy, and performance optimization • Deep hands-on knowledge of Amazon DSP, The Trade Desk, DV360, Google Campaign Manager 360, data platforms, and IAS • Proven omnichannel programmatic experience across CTV, OLV, Display, Native, Streaming Audio, and DOOH • Strong grasp of measurement, attribution, and vendor/data partner evaluation • Client-facing presence and ability to translate complex strategy into clear narratives • Experience leading and developing junior staff • Strong project management skills • Familiarity with Tableau, Mediaocean, Wrike, Excel, PowerPoint, Teams, and Slack • Ability to work during core East Coast office hours, 8:30am–5:30pm ET • Must reside in one of the listed eligible states at the time of hire

🏖️ Benefits

• Mediassociates hires employees who reside in Alabama, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, and Virginia • Hybrid schedule for employees living within approximately one hour of the Sandy Hook (Newtown), Connecticut office • Remote team members can work during core East Coast office hours, 8:30am–5:30pm ET • Remote team members invited to the office at least twice a year for the Summer Party and Holiday Party • Medical, dental, and vision insurance • 401(k) with company match • Paid time off • Paid holidays • Life and disability insurance

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