Media Activation Director, Partner Media

Job not on LinkedIn

🔥 8 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 11%

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Underscore Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2002

📣 Marketing

💊 Pharmaceuticals

☁️ SaaS

Marketing • Pharmaceuticals • SaaS

Underscore Marketing is a results-focused marketing agency that specializes in promotional strategies and omnichannel media for the life sciences and pharmaceutical industry. It combines data-driven strategic planning, AI/ML-powered analytics (the PINNACLE Planning Suite), and media AOR services to drive payer and HCP engagement, patient activation, and optimized promotional spend. The firm positions itself as an extension of brand teams, emphasizing measurable performance, budget optimization, and integrated omnichannel campaigns to achieve business outcomes.

📋 Description

• Develop and implement comprehensive channel and investment strategies across partner media aligned with client marketing objectives and brand vision • Establish and maintain relationships with publishers, media partners, and vendors • Negotiate rates, sponsorships, and custom programs to secure favorable terms and added value • Steward client media budgets and allocate investments across channels and partners • Oversee activation and execution of media campaigns across multiple partner channels • Ensure timely delivery, quality standards, and flawless implementation • Analyze campaign performance and provide insights and recommendations for optimization • Mentor and develop the planning and activation team • Collaborate with Strategy/Planning, Performance Media, Ad Operations, Client Services, and Project Management • Monitor the evolving media landscape, audience insights, and competitive activity • Identify innovative partner opportunities • Prepare and present reports to senior leadership and clients on media performance, investment utilization, and strategic recommendations

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field • 7+ years of experience in media planning and buying, with a strong focus on direct/partner-based and endemic channels • Healthcare or pharma media experience preferred • Excellent negotiation and partner relationship management skills, with a track record of securing value-driven agreements • Strong analytical ability to interpret performance data and make data-driven decisions • Exceptional verbal and written communication skills, with the ability to present complex information clearly to clients and leadership • Familiarity with media planning/buying tools, ad servers, and analytics platforms • Proficient in Microsoft Office, Microsoft Teams, and Copilot • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously • Experience working with global, cross-office teams • Resume and brief note outlining healthcare or media experience

🏖️ Benefits

• Dynamic environment where ideas matter, growth is supported, and work helps elevate brands in a competitive healthcare landscape • Collaboration, innovation, and results-focused work environment • Equal employment opportunities and inclusive workplace

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