Paid Social Manager

Job not on LinkedIn

🔥 1 minute ago

🇬🇧 United Kingdom – Remote

💵 £55k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Midnite

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

🎲 Gambling

👥 B2C

Gambling • B2C

Midnite is a consumer-focused digital betting company that operates a modern sports betting and online casino app. Positioning itself against legacy bookmakers, Midnite emphasizes a fresh, user-friendly mobile experience for sportsbook and casino players, aiming to modernize and improve how fans engage with betting products. The company markets directly to consumers and highlights team-driven product and experience design to attract and retain players.

📋 Description

• Own Midnite’s Paid Social strategy and commercial performance across Meta, Snapchat, TikTok, Reddit and emerging platforms • Recommend and govern budget allocation using scale, hold and stop decisions based on incremental impact, CPA, FTD growth, NGR payback and cohort quality • Lead incrementality testing through geo-tests, audience holdouts and lift studies • Own creative testing with Creative and Brand teams • Oversee and challenge agency optimisation across campaign structure, bidding, tracking and landing pages • Partner with Performance Marketing, Product, Data and Compliance on measurable and compliant Paid Social activity • Identify growth opportunities and support new-market launches with measurement and commercial benchmarks • Build relationships with platform partners to access new features, betas and category insights • Hold agency partners accountable for execution quality and govern material budget decisions

🎯 Requirements

• 3+ years’ experience managing high-performing Paid Social campaigns with significant acquisition budgets • Extensive hands-on experience with Meta Ads Manager • Strong knowledge of additional paid social platforms such as Snapchat, TikTok, Reddit or X • Understanding of mobile attribution and tracking • Experience using leading MMPs such as AppsFlyer, Adjust or Branch • Highly analytical and comfortable working with large datasets • Experience optimising campaigns across websites and mobile app acquisition • Comfortable leading creative discussions and understanding effective, high-converting paid social advertising • Commercially analytical, with experience using incrementality frameworks, cohort data and attribution approaches beyond last-click • Experience managing or constructively challenging an external agency partner • Ability to translate complex analysis into clear, evidence-based commercial recommendations • Experience within gambling, gaming or influencer marketing is a bonus, but not essential • Must be based in the UK and have the full right to work in the UK • Must not require sponsorship to work in the UK

🏖️ Benefits

• Private health insurance with zero excess, including optical cover and optional dental • Income protection • Tenure holiday policy: extra two days’ leave after three years, increasing to 30 days annually after five years • Flexible working • Fully supported home office setup • Nursery salary sacrifice scheme • Salary sacrifice schemes for tech and holidays • Retail discounts and subscription perks • Quarterly team socials