Demand Generation Manager, Enterprise

Job not on LinkedIn

🕒 March 28

🦌 Connecticut, Florida, +6 more states – Remote

🦌 Connecticut – Remote 🐊 Florida – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🍂 Massachusetts – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Mimica

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Mimica is a company that specializes in AI-powered process discovery and automation opportunities for businesses. By observing a team's work, Mimica maps current processes, identifies areas for improvement, and prioritizes them based on time savings and ease of automation. The company offers process intelligence metrics that help prioritize high-ROI transformation and automation activities. Mimica emphasizes data security and compliance with standards such as GDPR, ISO 27001, and SOC 2. Its products, including Mimica Miner and Mimica Mapper, aim to accelerate business transformation and improve efficiency through accurate process mapping and automation.

📋 Description

• Design and run multi-channel demand programs — email, paid social, retargeting, SEO, ABM, events, and partnerships — focused on generating qualified enterprise pipeline. • Build and optimize lead nurture journeys that increase engagement, improve conversion rates, and shorten sales cycles. • Partner with Sales to define ICPs, align on messaging, support SDR and AE motions, and ensure high-quality handoffs. • Collaborate with the Content Manager to ensure campaigns are supported with compelling assets — landing pages, case studies, guides, webinars, and thought leadership. • Manage website and landing page performance, running experiments to improve conversion rates and lead capture. • Track, analyze, and report on funnel performance — channel effectiveness, campaign ROI, CAC efficiency — and iterate based on data. • Support execution of enterprise-facing events such as webinars, trade shows, and industry conferences that generate awareness and pipeline. • Run targeted account-based initiatives, activating priority accounts with personalized campaigns and outbound support. • Continuously explore new channels and tactics to expand our reach and improve pipeline velocity.

🎯 Requirements

• Proven experience in demand generation or growth marketing for Enterprise B2B SaaS. • Track record of designing and executing multi-channel campaigns that drive measurable pipeline. • Strong analytical mindset; comfortable with dashboards, attribution, experimentation, and ROI analysis. • Hands-on experience with marketing automation and CRM tools (we use HubSpot). • Knowledge of SEO, paid acquisition (LinkedIn + Google), email nurtures, and conversion optimization. • Strong cross-functional collaborator, especially with Sales and Product Marketing. • Ability to operate strategically while executing tactically in a fast-paced startup environment.

🏖️ Benefits

• Generous compensation + stock options - aligned with our internal framework, market data, and individual skills. • Distributed work: Work from anywhere - fully remote, in our hubs, or a mix. • Company-issued laptop, remote setup stipend, and co-working budget • Flexible schedules and location • Ample paid time off, in addition to local public holidays • Enhanced parental leave • Health & retirement benefits • Annual learning & development budget • Annual workaways and regular virtual & in-person socials • Opportunity to contribute to groundbreaking projects that shape the future of work