On-Trade Commercial Manager

🕒 May 21

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MOTHER ROOT ✸

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2018

🛍️ eCommerce

👥 B2C

🧘 Wellness

eCommerce • B2C • Wellness

MOTHER ROOT ✸ is a UK-based brand that produces non-alcoholic, apple-cider-vinegar–activated aperitifs and mixers made from a small number of natural ingredients. The company sells its bottled beverages direct-to-consumer through a Shopify e-commerce store, emphasizes gut-friendly and wellness benefits, provides recipes and lifestyle content, and positions its products as a sophisticated alcohol-free alternative for evening drinks.

📋 Description

• Build and deliver Mother Root’s UK on-trade strategy end-to-end, aligned with wider business and brand goals • Establish and prove the Mother Root Perfect Account Model - defining where we win, why, and how to scale it • Define and lead a phased route-to-market strategy, including both direct supply and wholesale partnerships, to maximise early momentum, learning, and long-term scalability • Establish clear performance benchmarks including bottles per account per week, reorder frequency, activation ROI, and overall channel contribution • Own and fully activate Mother Root’s existing on-trade accounts, ensuring strong relationships, visibility, menu presence, and repeat order velocity • Build deep relationships with key operators, GMs, bar managers and group buyers • Ensure Mother Root is properly represented on menus, positioned appropriately, and consistently served to a high standard • Identify opportunities to increase performance within existing groups and flagship venues • Identify, secure and grow relationships with the right premium pubs, restaurants, hotels and hospitality groups • Negotiate commercial terms, pricing, and support structures that balance brand integrity with long-term commercial sustainability • Build the playbook and inform future scale

🎯 Requirements

• Proven experience in senior on-trade commercial roles within a drinks business • Strong existing network across UK premium pubs, restaurants, hotels and hospitality groups • Track record of opening accounts and successfully growing their long-term performance • Experience building or scaling an on-trade channel, rather than inheriting a mature one • Strong commercial judgement on where to invest time, effort and resources • Experience working with distributors and managing route-to-market strategy • Highly autonomous and comfortable building new channels in fast-moving, scale-up environments • Full UK Driving license • Nice to have: Experience launching or growing a premium challenger brand • Nice to have: Experience in non-alcoholic, low-alcohol, wine or premium spirits categories • Nice to have: Experience building early-stage channels or working in founder-led businesses • Nice to have: Experience mentoring or managing others

🏖️ Benefits

• Share Options Programme • Hybrid working: 1 day in the office (Farringdon, London), 4 days out in the trade • Annual Leave: 25 days per year • Summer Hours: Early finish Fridays (June–August) • Work From Anywhere: Up to 2 weeks per year • Pension: 5% matched contribution • Cycle Scheme: Bike or Lime/Forest Pass • Personal Development: £300 annual allowance for approved training • Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts • Annual Team Trip: Gastronomical & wellbeing-focused team away trip • Parental Leave: Competitive maternity/paternity package • Lots of free Mother Root