Senior CRM Executive

🕒 May 6

🏢🏡 London – Hybrid

⏰ Full Time

🟠 Senior

🏆 Customer Success

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Mountain Warehouse

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1997

🛒 Retail

🛍️ eCommerce

👥 B2C

Retail • eCommerce • B2C

Mountain Warehouse is a UK-based outdoor retailer offering affordable clothing, footwear and equipment for walking, camping, skiing, water sports and travel. It sells waterproof jackets, walking boots, tents, sleeping bags, base layers and a wide range of accessories for men, women, kids and babies through its e-commerce site and physical stores, often promoting seasonal offers and international shipping. The brand positions itself as practical, value-focused outdoor gear for everyday adventures and occasional expeditions.

📋 Description

• Plan and execute the growth marketing tactics to achieve our customer KPI targets. • Manage the end-to-end process of our direct mail programs, including door drops for prospect and existing customer audiences. • Research international markets and competitors, actively seeking out best practice and present back opportunities to the wider CRM team. • Plan and implement all paid direct response media, including media inserts, press ads and door drops. • Manage workload and production with in-house and agency teams • Produce forecasts for customer and revenue KPIs from acquisition marketing activities • Set up a continuous testing programme to ensure that we are learning and improving on results • Provide regular campaign reporting, highlighting insights and key trends to recommend actionable next steps to improve future activity. • Brief campaign data requirements and creative assets through from initial concept to approval and delivery. • Co-ordinate and collaborate across internal stakeholders to ensure successful execution of activity, on time and budget.

🎯 Requirements

• A keen interest in data and print marketing • A degree in marketing, business, communications or a relevant subject is preferred • Proven experience in marketing campaign planning and delivery • Demonstrable experience in campaign reporting • A breadth of CRM experience – including direct mail, inserts, door drops • Data literate, passionate about analysing results and motivated by driving success in the form of revenue and profit • Exceptional attention to detail • Strong communication and copy writing skills • Experience in using Google Analytics and Microsoft Excel • Pro-active ‘do-er’, keen to roll your sleeves up and make a difference

🏖️ Benefits

• - Competitive salary and benefits package • - Hybrid working, 3 days in London based office & 2 working from home • - Holiday allowance • - 50% staff discount & 25% for family and friends • - Pension scheme