Creative Strategist

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Much Better Adventures

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

Travel • Adventure • Outdoor Recreation

Much Better Adventures is a travel company specializing in unique, expert-led outdoor adventures across the world. They offer a wide variety of activities such as hiking, mountain climbing, kayaking, wildlife watching, cycling, and more. Their trips are designed to cater to different fitness levels and preferences, ranging from easy to challenging adventures. Much Better Adventures emphasizes responsible travel, aiming to protect the world's wild places while offering better trips for local communities, wildlife, and the planet. The company is well-rated on Trustpilot, indicating their commitment to customer satisfaction and quality experiences.

📋 Description

• We're hiring a Creative Strategist to own the single biggest lever we have on customer acquisition cost: the creative. • You'll set the creative concepting agenda, build the test-and-learn system that turns every pound of media spend into compound learning, and rebuild how MBA briefs, ships, and reviews creative end to end. • The headline outcome is a structurally lower CAC over the next twelve months - driven by creative intelligence, not media efficiency tricks. • A note on how the role is set up: you'll be coming in to set up an AI-enabled creative function from the ground up. • You'll lead the paid creative team - video editing and design at the core - with content, performance marketing, data, editorial and engineering partners across the business to draw on as the function grows. • You'll own the creative engine end to end and you'll set the level of ambition. We'd like to be moving these numbers materially. The headline metrics: Blended CAC, by channel and matrix cell; Hook rate and CTR on cold acquisition creative; Net-new concepts shipped per month (not variations); Creative-attributed contribution to first-booking volume. • How you move them is up to you. We work in fast cycles: lots of well-instrumented tests at the concept level, then disciplined component-level iteration on the winners, an honest read on what worked, and a willingness to keep what's working, retire what isn't, and try the next thing. • Owning the concepting process end to end - generating distinct strategic premises (not creative variations), briefing them against a structured matrix of angles, formats and funnel stages, and making sure every test is a real test of an idea rather than a paint-job change. • Acting as the creative quality bar - the final eye on whether a concept is genuinely distinct, on-brand, and ready to test before it goes into production or media spend. • Running a continuous experimentation program at both concept and component level: hooks, narratives, CTAs, formats, audiences. • Setting and holding the weekly creative review cadence: what launched, what's working, what gets killed, what gets iterated, what gets scaled. One decision per underperforming cell. • Building and running the learning repository - a single, searchable record of what worked, what didn't, and why, that compounds over time and survives team changes. • Setting up the AI-enabled side of the function: automations, prompts, brief generation against the matrix, variant production, hook ideation. • Working closely with performance marketing on the Analytics ↔ Media Buying ↔ Creative loop - making sure decay signals reach the creative team fast, and learnings flow back into the next brief. • Partnering closely with the CRO operator to maintain message match from ad to landing page - ensuring the angles and hooks you develop carry through to the funnel. • Identifying and briefing against creative media gaps - working out what raw footage, stills, or on-trip content we're missing to tell the stories the performance data says we should be telling. • Working closely with brand, content, and lifecycle to make sure performance creative carries the MBA voice rather than diluting it. • Owning the creative dashboard and being the source of truth on the metrics above, working in GA4, Hex, and the ad platforms. • Operating the existing creative stack and making the call on what tools, agencies, and partners to add or retire as the function scales.

🎯 Requirements

• You've owned a creative or performance-creative number - CAC, hook rate, CTR, creative-attributed bookings or revenue - at a consumer business, and you can talk in specifics about the concepts you shipped, what they tested, and what they moved. • You're as comfortable with the art as the science: you can write a brief that makes a creative person want to make the thing, and you can read a performance dashboard without flinching. You believe both halves matter and neither is sufficient on its own. • Likely backgrounds: senior creative strategist, head of performance creative, creative director with a performance bent, or growth marketer who took ownership of creative because the team didn't have anyone else. • Travel experience is a bonus, not a requirement. • At least 5+ years in creative strategy, performance creative or related roles, with at least 2-3 years owning a measurable performance number directly. • You'll probably recognise yourself in most of this: • You think in concepts, not variations. You can describe the difference between "a different hook" and "a different premise" in your sleep, and you have an instinct for whether two ideas are actually different enough to teach you something distinct. • You're AI-fluent and have put it to work on creative. You use LLMs and image/video tooling daily for concept ideation, hook generation, variant production, brief drafting, and competitive teardown. More importantly, you have built automated workflows that removed manual work from a repeatable creative process, and you can walk us through it. • You're hands-on with the modern performance creative stack - ad platforms (Meta, Google, TikTok, others), creative analytics tools (Motion, Atria, or similar), and the LLM and image/video generation tools that make a single operator productive at scale. You have a view on what's good in the market. • You're comfortable interrogating your own results in GA4 or Hex (or equivalent) without waiting on an analyst - by matrix cell, by hook, by audience, by funnel stage. • You understand consumer storytelling. You have an instinct for the emotional beat a piece of creative needs to carry, and you can articulate why a hook is working - not just that it is. • You write strong ad copy and scripts yourself - hook lines, voiceover, on-screen text - and you can brief a creator or editor to execute your vision when you're not doing it directly. • You're a clear communicator - comfortable presenting analysis, translating it into a recommendation, and influencing across product, performance marketing, brand, and data. • You're more energised by shipping ten concepts and learning from them than polishing one for six months. • Collaborative and proactive - happy in a very fast-paced, mission-driven environment.

🏖️ Benefits

• What does the typical interview process look like? • Our hiring process is fully remote, and all interviews are done online. Every application that makes it through is carefully read by a real member of the team. • Stage 1: Initial application and screening Q&A. • Stage 2: A "get to know each other" interview, to find out more about your experience and see if we're a good fit (approx 30-45 mins). • Stage 3: You’ll be sent a project assignment, and asked to prepare for a short presentation to be given at stage 4. • Stage 4: In-depth interview where we review your assignment and listen to your presentation, followed by a informal Q&A with members of the team you’ll be working closely with. (approx 60-90 mins). • Logistics • Remote, UK or Europe (max GMT+2) • Full-time (40 hrs/week) • Core hours 1000-1500 GMT • Preferred start: ASAP • The application deadline for this role is end of June, unless we receive a high volume of applications, in which case we reserve the right to close the vacancy early. • We are an equal opportunities employer and strongly encourage applications from a diverse range of backgrounds and industries. Our flexible working arrangements are designed to support everyone in the team to achieve work/life balance in a way that works for their particular circumstance.