Senior Director, Sales Programs

Job not on LinkedIn

🕒 June 3

🇺🇸 United States – Remote

💵 $160k - $190k / year

⏰ Full Time

🟠 Senior

🤑 Sales

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Newfold Digital

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2021

🌐 Web 3

🛍️ eCommerce

☁️ SaaS

💰 Venture Round on 2021-01

Web 3 • eCommerce • SaaS

Newfold Digital is a leading web presence solutions provider serving millions of small-to-medium businesses globally. Through its portfolio of brands, including Bluehost, CrazyDomains, HostGator, Network Solutions, Register. com, Web. com, and many others, Newfold Digital helps customers of all sizes build a digital presence that delivers results and adds value to businesses. With extensive product offerings such as domains, website builders, hosting, security, online marketing, professional website design, and SEO services, along with personalized support, Newfold Digital collaborates with its customers to meet their online presence needs.

📋 Description

• Own the design, creation and execution of scalable sales programs across inbound, and outbound channels (as primary), and affiliate/partner channels (as secondary) • Translate company growth priorities into structured, measurable programs that drive revenue outcomes • Identify breakdowns in the funnel (lead quality, routing, segmentation, conversion) and implement solutions • Align programs with quota design, territory strategy, and capacity planning • Define and track KPIs across the funnel (volume, conversion, velocity, efficiency, attainment) • Partner with Marketing, RevOps and Finance to ensure alignment between pipeline generation and quotas, and provide input on coverage gaps and hiring needs • Drive continuous improvement through data analysis, testing, and iteration • Partner closely with Marketing (demand gen, growth), Product Marketing, and Partnerships to align on pipeline strategy • Work with RevOps to improve CRM workflows, lead scoring, routing, and reporting accuracy • Establish strong feedback loops between Marketing, Sales, Product, and Customer Success • Standardize sales playbooks across inbound, outbound, and, optionally, partner motions • Partner with Enablement to improve onboarding, ramp time, and ongoing performance • Reduce friction in tools and processes to improve seller efficiency • Introduce AI-driven insights into lead prioritization, forecasting, and opportunity management • Partner with analytics teams to surface predictive signals (conversion likelihood, deal risk, churn indicators) • Evaluate and implement tools that enhance sales effectiveness and operational efficiency • Lead program adoption during periods of GTM transformation • Ensure clear communication and alignment during organizational shifts • Assess team structure and capabilities to support evolving business needs.

🎯 Requirements

• 10–15+ years in Product Marketing, Sales Enablement, GTM Strategy or Sales Operations • Deep understanding of ICPs, customer segments, buying center and personas and tailing messaging and offerings to engage effectively • Experience in SaaS, hosting, digital services, or affiliate-driven ecosystems strongly preferred • Proven track record of improving pipeline conversion, revenue predictability, and sales productivity • Deep understanding of multi-channel GTM models (inbound, outbound, partnerships/affiliates) • Strong analytical and data-driven mindset • Experience working with executive stakeholders and influencing cross-functional decisions • Exposure to AI/advanced analytics in sales preferred.

🏖️ Benefits

• Health Insurance options • HSA • Medical • Dental • Vision • Matching 401K • Life/AD&D/STD/LTD • Tuition Reimbursement • Pet Insurance • Generous vacation policy