National Chain Sales Manager – Convenience Stores

Job not on LinkedIn

🕒 April 30

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🤑 Sales

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NewVine Employment Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

NewVine Employment Group is a boutique staffing and recruiting agency, proudly serving all Businesses Nationwide.

📋 Description

• Build the Convenience Channel from the Ground Up: Develop and execute the national convenience channel strategy, including distribution, placement, pricing, and promotional plans. • Identify, prioritize, and secure new chain authorizations with national and regional convenience retailers. • Build relationships with key buyers, category managers, and decision-makers across the convenience landscape. • Establish scalable go-to-market strategies that accelerate growth. • Own Key Accounts End-to-End. Lead all aspects of strategic account management for national and regional convenience chains. • Pitch, negotiate, close, and expand new business opportunities. • Develop joint business plans that drive mutual growth and long-term partnerships. • Manage account performance, including revenue, profitability, velocity, promotions, and execution standards. • Strategic Leadership with Tactical Execution: Balance high-level strategic planning with day-to-day execution. • Conduct regular market and store visits to evaluate performance and identify opportunities. • Build channel playbooks for pricing, promotions, merchandising, and new product launches. • Ensure flawless execution from corporate agreements to store-level reality. • Drive Field Execution Partner with field teams, brokers, distributors, and DSD networks to maximize shelf presence and availability. • Audit stores, gather market intelligence, and resolve execution gaps quickly. • Monitor merchandising compliance, displays, and promotional effectiveness. • Continuously test, learn, and optimize programs in real time. • Data-Driven Growth Management: Use available data sources, including POS data, distributor reporting, store checks, and market insights, to guide decisions. • Track KPIs including distribution gains, velocity, sell-through, and promotional ROI. • Adapt strategy quickly to meet aggressive revenue and growth targets. • Provide regular performance updates and recommendations to senior leadership. • Team Building & Cross-Functional Collaboration: Build and lead a high-performing team to support customer growth and channel expansion. • Collaborate closely with founders, marketing, operations, supply chain, and finance teams. • Support customer needs while aligning internal resources for flawless execution. • Create repeatable systems and processes to scale the channel efficiently.

🎯 Requirements

• Legal authorization to work for any employer in the USA • 7–10+ years of CPG sales experience with strong expertise in the convenience / C-store channel. • Proven track record of winning and growing a chain business from authorization to expansion and optimization. • Experience working with or alongside large beverage/snack systems such as PepsiCo, Coca-Cola, or similar organizations preferred. • Strong relationships within the convenience retail ecosystem. • Demonstrated ability to build processes, systems, and channels from scratch. • Entrepreneurial mindset with a strong hunter mentality. • Excellent negotiation, relationship management, and communication skills. • Comfortable working in an unstructured, high-growth startup environment. • Willingness to travel frequently and spend significant time in-market.

🏖️ Benefits

• Health Insurance • 401k plan