Manager, Demand Generation – B2B

🕒 October 2

🇺🇸 United States – Remote

💵 $78.2k - $130.4k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Architect, execute, and optimize full-funnel demand generation campaigns for Nielsen ONE and Ad Intel • Lead deployment, platform administration, and strategic execution of the Demandbase ABM automation engine • Deploy paid search, paid social, trade publication, content syndication, programmatic display/video, and targeted digital event campaigns • Develop interactive executive roundtables, customized webinars, and specialized industry forums • Implement behavioral lead-scoring frameworks using engagement, intent, and demographic signals • Build and maintain performance dashboards in Salesforce and marketing automation environments • Audit Cost Per MQL, MQL-to-SQL Conversion Velocity, and pipeline attribution • Translate campaign metrics into retro-reviews and roadmap adjustments during Monthly Business Review cycles • Maintain data hygiene, pipeline integrity, form validation, database quality, and data latency controls • Establish lead disposition frameworks and feedback loops with Sales and Revenue Operations • Enforce SLAs for lead status updates, routing configurations, and unqualified disposition coding in Salesforce • Implement automated re-nurture logic and lifecycle re-engagement triggers with RevOps • Identify lead management gaps and deploy cross-functional enablement dashboards • Lead paid media and creative agency partners, including briefs, deliverables, and fiscal performance reviews • Manage content syndication networks and trade publication placement inventories • Ensure agency deliverables comply with corporate guidelines, brand identity specifications, and data compliance standards

🎯 Requirements

• 6–10 years of professional experience in enterprise B2B demand generation, growth marketing, or performance marketing within SaaS, data analytics, media intelligence, or corporate technology industries • Proficient, hands-on experience deploying, governing, and scaling account-targeted plays using Demandbase or Marketo/HubSpot enterprise suites • Advanced experience interpreting complex cross-channel attribution metrics, building performance tables, and managing Salesforce CRM environments • Experience with search bidding logic (Target CPA), keyword portfolio expansion, text/creative A/B testing, and native platform pixel architectures • Ability to operate collaboratively across complex matrix environments with sales, Revenue Operations, creative teams, and product lines • Professional-level expertise in Google Workspace • Technical fluency with LinkedIn Campaign Manager, Google Ads/Bing platforms, programmatic delivery ecosystems, and enterprise CRM infrastructures • Working competency with AI platforms such as Gemini, Claude, and ChatGPT • Native-level written and verbal English skills • Ability to present business analytics to executive leadership and establish documentation guardrails

🏖️ Benefits

• Comprehensive health and wellness plans • 401(k) with a Nielsen company match • Generous paid time off policy • Company-provided vehicle (depending on the role) • Discretionary incentive/bonus eligibility (depending on the role) • Potential eligibility for bonuses, equity, or other incentives