Product Marketing Manager

🕒 Yesterday

🇺🇸 United States – Remote

💵 $78.2k - $130.4k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Own how Nielsen products go to market and connect market needs, product development, and category leadership • Build the Product Marketing Management function and translate product vision into customer-focused market stories • Represent customer insights in product reviews and shape positioning, roadmap, and category definition • Partner with Product on roadmap prioritization based on customer and competitive dynamics • Develop product positioning and messaging grounded in evidence and category direction • Build and maintain sales enablement assets, including pitch decks, case studies, demos, battlecards, objection handling, and competitive teardowns • Turn competitive and market intelligence into action across product decisions, sales strategy, marketing campaigns, and executive planning • Establish and improve launch lifecycle, tiering, intake, gates, and the go-to-market operating model • Collaborate across Product, Sales, and Marketing to maintain consistent product narratives • Define operating models and rhythms and drive lasting change within the team

🎯 Requirements

• 5–10 years of experience in product marketing or an adjacent go-to-market discipline • Significant experience in large-scale B2B, data analytics, or media technology • Comfort working in technical environments, including API-driven and cloud-based architectures • Ability to communicate clear technical stories • Track record of influencing product development and shaping roadmaps • Ability to connect product marketing work to category-level positioning of Nielsen’s intelligence platform • Strong stakeholder communication and ability to influence senior partners • Clear, evocative writing skills • Ability to work as a strong cross-functional partner • Customer-centric approach and deep understanding of customer needs • Ability to build structured launch engines and scale go-to-market strategy using data-driven insights

🏖️ Benefits

• Comprehensive health and wellness plans • 401(k) with a Nielsen company match • Generous paid time off policy • Company-provided vehicle may be available depending on the role • Discretionary incentive/bonus eligibility may be available depending on the role • Bonus, equity, or other incentives may be available