Senior Director, Product Marketing

Job not on LinkedIn

🕒 February 28

🗽 New York – Remote

🗽 New York – Remote

💵 $119.1k - $221.1k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

📣 Marketing

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Define and lead the end-to-end go-to-market strategy for Nielsen’s analytics portfolio • Align product roadmaps with market demands to drive adoption, retention, and revenue growth • Partner deeply with Product and Engineering teams to translate complex, legacy technical architectures into streamlined, benefit-oriented value propositions • Collaborate with Sales and Product leadership to ensure organizational alignment • Serve as the "voice of the market" within the organization • Manage the product marketing budget and resource allocation • Establish and monitor KPIs to measure the impact of the team's initiatives on the sales pipeline

🎯 Requirements

• 12+ years of experience in Product Marketing • 6+ years of people management experience • Demonstrated success in leading teams through the process of simplifying complex technical products or legacy systems for a commercial audience • Able to translate complex products into clear value propositions with customer in mind • Exceptional ability to influence senior stakeholders and craft compelling narratives • High level of comfort navigating technical environments, including API-driven architectures and cloud-based systems • Ability to look beyond immediate product features to shape the long-term category-level positioning of Nielsen’s analytics suite • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred

🏖️ Benefits

• health & wellness plans • 401(k) retirement coupled with a Nielsen match • a generous paid time off policy • company provided car for those who qualify • discretionary incentive/bonus