Growth and Demand Generation Lead

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Nivoda

WebsiteLinkedInAll Job Openings

201 - 500 employees

🛒 Retail

🛍️ eCommerce

🏪 Marketplace

💰 $30M Series B on 2024-05

Retail • eCommerce • Marketplace

Nivoda is an innovative company that offers the world's largest collection of natural diamonds, lab-grown diamonds, and gemstones. They provide retail solutions that make purchasing diamonds as easy as online shopping, offering express delivery and flexible credit terms, with quality control and logistics managed. Nivoda supports retailers with tools to showcase a wide variety of stones, reducing inventory risk while allowing businesses to remain competitive and maintain high margins. Their offerings include in-store and online solutions, such as virtual showrooms and diamond feeds, enabling retailers to instantly expand their product offerings.

📋 Description

• Own net-new customer acquisition: set the demand-gen strategy, then go and execute it yourself, hands-on, across paid and beyond. • Run our paid channels day to day, Google and Meta to start. For now, the ad accounts are something you are in, not something you hand off. • Find and build repeatable, scalable channels that drive qualified leads. The goal is a system, not a string of one-off campaigns. • Grow our SEO and AEO (answer-engine) presence, so jewellers find us when they are looking for help, not only when we are paying to reach them. • Design and run account-based programs aimed at the specific jewellers we most want as customers. • Lean into our value-first model: point spend at free tools and content, like our Jeweller Business Health Check, rather than product pages, and build the funnel that turns that attention into signups. • Work inside our attribution from day one. Partner with our data and GTM engineering leads so every channel is measurable and every dollar is accountable. • Hand qualified leads off cleanly to the SDR team, and close the loop so you know which channels produce customers, not just clicks. • Raise the bar on how rigorously the whole team tests and scales growth ideas, wherever those ideas come from. • Report on what is working in plain terms, kill what is not, and reinvest in what is.

🎯 Requirements

• 5+ years in growth or demand gen, with a track record of building acquisition channels that scaled, not just managing a spend number. • Deep, hands-on paid expertise. You can build, run, and optimise Google and Meta campaigns yourself, today. • Real experience across more than one channel: paid plus some mix of SEO, ABM, lifecycle, or net-new experiments. • You think in systems, repeatable and measurable and scalable, and you are suspicious of any win you cannot explain or repeat. • Fluency with attribution and analytics. You start from the numbers and you can defend them. • Comfort as a hands-on IC on a small team, building process where none exists, with the ambition to grow into leading a team. • A bias for experiments. You ship, measure, learn, and move, rather than planning forever. • Happy to use AI and modern tooling to move faster.

🏖️ Benefits

• Flexible working hours and vibrant company culture • Remote work • Opportunities for growth and learning • Unlimited holiday allowance • Chance to join during our exponential expansion phase