Generative Engine Optimization Marketing Specialist

🕒 June 3

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $65.7k - $118.3k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

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Akamai Technologies

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🔒 Cybersecurity

💰 Post-IPO Equity on 2001-07

Cloud Computing • Cybersecurity • Content Delivery

Akamai Technologies is a leading cloud services provider that specializes in delivering security, cloud computing, and content delivery solutions. It offers a range of services such as API security, DDoS protection, and performance optimization for web applications, ensuring secure and reliable user experiences. With a robust global infrastructure, Akamai empowers businesses to streamline their digital presence while safeguarding against various cyber threats and enhancing application performance.

📋 Description

• Defining roadmap to maximize brand and product representation in generative search results and AI assistants • Tracking trends, insights and actions in the fast-changing GEO/AEO landscape • Identifying, recommending and collaborating cross-functionally on GEO-first content to outperform in the LLMs • Participating in the content operations process to ensure adherence to SEO and GEO best practices • Ensuring all content is optimized for traditional SEO and emerging GEO requirements • Establishing the operating model across the organization for cross-functional integration • Measuring, monitoring, and adjusting approach accordingly • Linking GEO outcomes to business KPIs • Personalizing approach by LLM for improved outcomes • Doing technical work to make digital properties consumable for LLMs • Supporting regional partners on country-level monitoring and insights

🎯 Requirements

• 2 years of relevant SEO, Content Marketing experience • Bachelor's degree or its equivalent (GEO/AEO experience preferred) • Understanding of modern search + LLM ecosystems • Skilled using SEO technologies and AI tools (e.g. Ahrefs, Gemini, Scrunch, Profound) • Courage and a distinctive edge • Ability to think outside the box and present innovative ideas • Pursue intellectual honesty throughout the organization • Passion and commitment to the vision

🏖️ Benefits

• industry-leading benefits including healthcare • 401K savings plan • company holidays • vacation (in the form of PTO) • sick time • family friendly benefits including parental leave • employee assistance program focusing on mental and financial wellness • eligibility requirements apply