Demand Generation Manager

🕒 July 29

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Nulogy

WebsiteLinkedInAll Job Openings

51 - 200 employees

📦 Logistics

🏭 Manufacturing

💼 Consulting

💰 $3.4M Debt Financing on 2021-03

Logistics • Manufacturing • Consulting

Nulogy is a provider of multi-enterprise software solutions aimed at keeping supply chain operations agile, resilient, and cost-effective. Their platform is designed for ecosystems of co-packers, contract manufacturers, value-added 3PLs, and packaging suppliers to enhance real-time collaboration and efficiency. By offering solutions like Supplier Collaboration, Shop Floor, and Data Analytics, Nulogy helps businesses reduce lead times, improve quality control, and harness advanced data insights for better operational decision-making. Their cloud-based platform integrates seamlessly with partners and customers, driving greater fulfillment rates and customer service.

📋 Description

• Own demand generation programs that support pipeline creation, revenue growth, and market expansion across Nulogy’s solutions and target industries. • Develop, execute, and optimize integrated campaigns across digital, webinar, partner, event, and outbound-assisted channels. • Manage paid and digital acquisition programs, including search, social, retargeting, AI-powered discovery channels, and emerging growth opportunities, continuously improving performance and return on investment. • Own campaign performance measurement, experimentation, and optimization, using data and insights to improve engagement, conversion, and pipeline contribution. • Partner closely with content, product, and business development teams to ensure campaigns effectively reach target audiences with relevant messaging and offers. • Drive continuous improvement of landing pages, conversion paths, and campaign experiences to increase prospect engagement and conversion rates. • Partner with the Director of Marketing to develop and optimize acquisition strategies, channel investments, and growth initiatives that support Nulogy’s pipeline objectives. • Support webinar, event, and field marketing initiatives through demand generation planning, promotion, and performance analysis. • Maintain a strong understanding of Nulogy’s buyers, products, markets, and competitive landscape to improve targeting, campaign effectiveness, and market relevance.

🎯 Requirements

• 5-8+ years of experience in demand generation, growth marketing, digital marketing, performance marketing, or related disciplines • Demonstrated success managing demand generation programs and contributing to pipeline growth in a B2B environment • Experience managing paid acquisition channels, including search, social, retargeting, and campaign optimization • Strong understanding of conversion optimization, campaign measurement, attribution, and marketing performance analysis • Experience developing and executing integrated marketing campaigns across multiple channels • Strong analytical mindset with the ability to translate performance data into actionable recommendations • Experience working cross-functionally with content, product, sales, business development, and marketing operations teams • Strong project management, communication, and organizational skills

🏖️ Benefits

• Group benefit plans including health, dental, and vision that start on day one—benefit premiums are fully paid by the employer • Parental leave: 100% top-up for 15 weeks for any parent of biological or adopted children • Flexible paid vacation policy • RRSP Matching Program, 401K program