Performance Marketing Manager

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🕒 July 28

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Sabi Inc.

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2010

🤖 Artificial Intelligence

🔧 Hardware

👥 B2C

Artificial Intelligence • Hardware • B2C

Sabi Inc. is a California-based startup developing a consumer-facing brain-computer interface (BCI) wearable — a beanie — that reads and decodes users' thoughts into text and commands. Their product uses custom neuroimaging sensors (1mm footprint) and custom ASICs to collect large-scale brain imaging data, which they map to thoughts using a large Brain Foundation Model and neural-decoding datasets. Sabi emphasizes secure, wireless operation and AI agents that act on decoded intentions; the technology sits at the intersection of advanced hardware, neural data collection, and AI-driven decoding/agent systems. The company has received press coverage (WIRED) describing the device as a thought-to-text wearable.

📋 Description

• Plan, build, launch, and optimize paid media campaigns in support of our D2C funnel • Manage campaigns and budgets starting on Meta, then evaluate and expand to additional additional channels such as Google, TikTok, Reddit, etc. • Monitor performance daily, iterate on creative, targeting, and bidding, and report on ROI and efficiency metrics • Assist with lifecycle marketing execution (email/SMS campaigns, flows, segmentation) as needed • Assist with SEO and GEO execution as needed • Use AI tools throughout your workflow to move faster and do more with less • Work closely with the Head of D2C Marketing, internal cross-functional teams, and external agencies to translate strategy into daily execution

🎯 Requirements

• Deep, hands-on expertise running and optimizing Meta Ads campaigns at scale • Experience on multiple non-Meta ad platforms and a general knowledge of the digital marketing ecosystem • Demonstrated ability to evaluate, test, and scale additional paid channels • Proven track record of driving efficient paid acquisition for a D2C brand • Data-driven and analytical, comfortable living in the numbers daily • Scrappy, get-things-done work style; equally comfortable executing solo and collaborating with agencies • Fluent and enthusiastic user of AI tools to extend your own capacity

🏖️ Benefits

• Competitive base salary • Meaningful equity package • 401(k) with company matching • Health insurance • Flexible PTO