Director of Product Led Growth

🕒 June 2

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OpenLoop

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2020

☁️ SaaS

🤝 B2B

🏢 Enterprise

💰 $15M Series A - OpenLoop Health on 2023-03

SaaS • B2B • Enterprise

OpenLoop is a white-label telehealth platform and managed services provider that helps organizations launch and scale virtual care programs. It combines SaaS-based, brandable technology (scheduling, booking, payments, EHR/API integrations) with clinical staffing, credentialing, payer coverage and RCM, regulatory/legal support, and 24/7 patient support. OpenLoop serves health plans, hospitals and health systems, retailers, employers and digital health companies with AI-powered operations, a nationwide clinician network and broad insurance coverage including Medicare and Medicaid.

📋 Description

• Build and lead OpenLoop’s product-led growth function, establishing PLG as a foundational growth capability for the company. • Own our self-serve go-to-market motion end-to-end, aligning top-of-funnel demand generation with conversion optimization across the full customer journey. • Optimize the user journey from landing page through the product experience to improve sign-up-to-client conversion rates. • Design and run product-led growth experiments within the product in close partnership with the Product team, identifying and scaling the highest-impact levers for growth. • Support and optimize high-performing client lifecycle and remarketing campaigns to drive sign ups to clients and clients to successful clients. • Build the analytics infrastructure needed to generate detailed, end-to-end visibility into the full go-to-market funnel. • Translate growth performance and funnel insights into clear reporting and recommendations for cross-functional stakeholders and executive leadership. • Partner closely with Customer Success to drive systematic activation of new clients and help them grow and succeed on the platform. • Work closely with Sales and Customer Success on go-to-market and product-led growth initiatives to improve conversion, activation, and expansion outcomes. • Build and scale a team of growth engineers over time to support experimentation, infrastructure, and execution across the PLG motion. • Help lead the adoption of AI across our GTM motion, identifying ways to drive efficiency and improve outcomes across workflows ranging from copywriting to ad creation and campaign execution.

🎯 Requirements

• 8+ years of growth or product-led growth experience, ideally in freemium or free-trial environments. • Proven experience owning and optimizing the full PLG funnel, from initial ad click to free trial, conversion, activation, and scaled customer growth. • Strong performance marketing experience and a deep understanding of how acquisition, product experience, and lifecycle engagement work together to drive growth. • Strong technical fluency, with a working knowledge of HTML, CSS, SQL, and JavaScript. • Deep familiarity with AI tools such as Claude and a strong understanding of how to use AI to improve speed, quality, and execution. • Proven ability to partner closely with Product teams to launch and iterate on growth experiments inside the product experience. • Experience working closely with both Sales and Customer Success teams on go-to-market or product-led growth initiatives. • Proven team-building and management experience, with the ability to recruit, lead, and develop high-performing teams over time. • Strong analytical instincts and the ability to connect funnel data and user behavior to business decisions and growth opportunities. • A builder mindset with a high degree of ownership, energy for experimentation, and strong attention to detail in execution. • SaaS experience is a plus. • Experience in health tech or healthcare is a plus, but not required.

🏖️ Benefits

• Medical, Dental, and Vision plans • Flexible Spending/Health Savings Accounts • Flexible PTO • 401(k) + Company Match • Life Insurance, Pet insurance, and more