Paid Media Specialist

🔥 4 hours ago

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Outpost24

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

Consulting • Healthcare • Manufacturing

Outpost24 is a cybersecurity company that helps organizations automate cyber hygiene and reduce their attack surface by assessing devices, networks, applications, cloud and container environments. The company provides security technologies and services—likely delivered as SaaS—to discover vulnerabilities, report compliance status, and support remediation for over 2,000 customers across sectors such as financial services, government, healthcare, retail, telecommunications, and manufacturing. Founded in 2001, Outpost24 operates globally with multiple offices and a team of around 300 employees focused on protecting enterprises from cyber threats.

📋 Description

• Manage and optimize paid media campaigns across Google Ads, LinkedIn Ads, and other performance marketing channels • Support campaign strategy, planning, setup, execution, and performance measurement • Implement and optimize Account-Based Marketing (ABM) and highly targeted LinkedIn campaigns • Optimize targeting, bidding strategies, ad creative, campaign performance, ROI, conversion rates, and lead quality • Monitor campaign performance, analyze results, and provide data-driven recommendations • Maintain campaign tracking, attribution, and reporting best practices • Work with Marketing Managers, Product Marketing, and Sales stakeholders on integrated campaigns • Collaborate with content, design, and external agency partners to deliver campaign assets • Ensure cross-functional communication and alignment while Marketing Managers retain budget ownership • Invoice Outpost24 monthly as an independent contractor

🎯 Requirements

• Hands-on experience deploying paid advertising campaigns, particularly with Google Ads and LinkedIn Ads • Experience developing and executing B2B paid advertising strategies for lead generation and conversion growth • Strong analytical skills and experience using campaign data to improve performance • Experience with Google Analytics 4 (GA4), Google Tag Manager, and Salesforce • Strong project management skills and ability to coordinate multiple campaigns and stakeholders • Experience working cross-functionally with Marketing, Product Marketing, Content, and external agency partners • Excellent written and spoken English • Experience in a B2B SaaS and/or technology environment • Proactive, hands-on, and comfortable taking ownership • Highly organized with strong attention to detail • Data-driven, curious, and focused on continuous improvement • Collaborative and confident working with diverse stakeholders • Adaptable and comfortable in a fast-paced environment • Eager to learn new tools, platforms, and marketing techniques • Independent contractor able to invoice Outpost24 monthly

🏖️ Benefits

• Flexibility of working fully remotely across Europe • Flat organizational structure with a high degree of autonomy • Steep learning curve • Opportunity to make a real tangible impact • Opportunity to be part of a fast-growing European cybersecurity company • Hands-on ownership and visibility across the marketing organization • Exposure to multi-channel B2B marketing execution in the cybersecurity industry • Diverse and inclusive workplace • Teamwork and flat organization structure