Subscription Engagement Lifecycle Marketing Manager

🕒 May 13

🇺🇸 United States – Remote

💵 $6k - $8k / month

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Owlet Baby Care

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

⚕️ Healthcare Insurance

🧘 Wellness

🛍️ eCommerce

Healthcare Insurance • Wellness • eCommerce

Owlet Baby Care is a company dedicated to improving the well-being and peace of mind of parents through innovative medical-grade monitoring solutions for infants. They offer products such as the Dream Sock and Owlet Cam, designed to provide real-time tracking of a baby's health indicators, including heart rate and oxygen levels. These products are aimed at reducing parental anxiety and improving sleep quality by ensuring parents are always aware of their baby's health status. Owlet's technology is FDA-cleared, highlighting its commitment to medical-grade accuracy and safety.

📋 Description

• Own and optimize the subscriber lifecycle marketing calendar across onboarding, engagement, retention, win-back, and renewal touchpoints. • Build and manage multi-channel automated subscriber flows—email, SMS, push, and in-app—using platforms like Klaviyo or Braze to deliver the right message at every stage of the customer journey. • Design and execute onboarding programs that drive early product adoption and help new subscribers realize value quickly. • Develop and scale save, win-back, and loyalty programs that reduce churn and re-engage lapsed subscribers with compelling, personalized outreach. • Partner with Product to position subscription features, new tiers, and value-add content to the right audience segments at the right time. • Design A/B testing programs across messaging, segmentation, timing, offers, and creative to continuously improve subscriber engagement and retention outcomes. • Analyze campaign performance, surface actionable trends, and translate subscriber data into strategic recommendations for the broader team. • Collaborate cross-functionally with lifecycle, analytics, product, and brand teams to ensure subscriber campaigns are coordinated, insight-driven, and on-brand. • Manage campaign deliverables and assets across tools to keep programs on track, on time, and consistent with Owlet's voice and standards.

🎯 Requirements

• 3+ years of experience in consumer or B2C marketing, ideally with direct exposure to subscription, membership, or recurring revenue models. • 3+ years of hands-on experience executing cross-channel lifecycle campaigns including email, SMS, push, and in-app messaging. • 3+ years of experience with audience segmentation, customer journey mapping, and workflow automation in marketing platforms. • Strong campaign planning and project management skills. You can own a program from brief to deployment and everything in between. • Excellent cross-functional collaboration skills and comfort working across product, brand, analytics, and growth teams. • Strong writing and creative instincts. You can identify a compelling message, spot a friction point, and improve a subscriber experience with fresh thinking. • Bonus: hands-on experience with ESPs like Klaviyo, Braze, or similar platforms; familiarity with HTML and CSS for email production is a plus.

🏖️ Benefits

• Fully remote opportunity • Flex time scheduling