Senior Paid Search Manager

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🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Paddle

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💳 Fintech

🤝 B2B

💰 Debt Financing on 2022-05

SaaS • Fintech • B2B

Paddle is a comprehensive merchant of record and payment solution specifically designed for SaaS businesses. It provides a complete suite of products and services including billing, subscription management, pricing strategies, tax compliance, fraud protection, and more. Paddle helps software companies manage payments, streamline billing, and enhance customer retention with tools like ProfitWell Metrics and Price Intelligently. By handling sales taxes, fraud liability, and all aspects of the billing process, Paddle enables SaaS businesses to focus on growth without worrying about the complexities of global compliance.

📋 Description

• Lead paid search strategy and execution: own end-to-end planning, campaign build, and ongoing optimisation across Google Ads and Microsoft Advertising • Scale performance through structured optimisation: manage bid strategies, keyword targeting and audience lists with precision • Run a rigorous experimentation programme: design and execute ongoing A/B tests across ad copy, audience targeting, bidding approaches, and landing pages • Own landing page strategy and testing: partner closely with the Web team to ensure post-click experiences align with ad intent • Work closely with Sales: regularly assess lead quality in partnership with the Sales team • Align with Organic Search: work closely with the Organic team to share keyword intent signals • Own attribution and reporting: measure and communicate the impact of paid search on leads, MQLs, SQLs, pipeline, and revenue • Manage budget with rigour: track and forecast spend, pacing, and efficiency metrics • Stay ahead of the curve: monitor platform developments, algorithm changes, and industry shifts

🎯 Requirements

• Experienced in managing B2B paid search campaigns at scale, with 6+ years of hands-on Google Ads and Microsoft Advertising management • Focused on quality, not just volume - understand what makes a good-fit customer • Skilled at managing significant budgets efficiently, overseeing $1M+ annual paid search spend • A rigorous experimenter who designs structured tests across copy, targeting, and landing pages • Well-versed in different attribution modelling techniques • Excited about using AI and automation tools to improve search performance • A strong cross-functional collaborator, comfortable working with various teams • Analytically sharp and commercially minded, able to translate complex data into actionable insights • Comfortable operating autonomously in a fast-moving environment

🏖️ Benefits

• Unlimited holidays • 4 months paid family leave regardless of gender • Learning investment and personal development opportunities