Content Strategist

Job not on LinkedIn

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

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Palta

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2016

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 $100M Series B - Palta on 2021-08

Healthcare • Consulting • Marketing

Palta is a global holding company and portfolio of preventative digital health and wellness brands that build consumer-facing mobile apps and AI-powered virtual coaches. The group develops and operates large-scale B2C health and wellness products — including women's health, AI weight-management coaching, fitness coaching, and AI-driven skincare — with a focus on preventative care and personalized guidance. Palta emphasizes deep tech and data-driven solutions to make preventative healthcare and wellness accessible at scale.

📋 Description

• Partner with the LTV product manager on the renewal cycle • Understand hypotheses behind conversion, retention, or renewal bets and build programs accordingly • Own program quality, including principles, concepts, exercise sets, and choices affecting conversion, retention, and renewal • Own delivery of programs and experiments, ensuring they are built and loaded by required dates • Translate hypotheses into ready-to-test workout experiments by selecting exercises and defining order, duration, and progression • Generate supporting assets with AI tools where needed • Assemble and upload final program versions in the CMS • Build new programs and improve existing ones using competitor programs, YouTube performance, and seasonal trends • Bring hypotheses and draft programs to medical and fitness experts for review • Track program performance against conversion, retention, and renewal targets • Feed performance results into subsequent hypotheses • Work with the Product Content Lead on briefs, priorities, new programs, and topics • Make programs engaging, natural, and not textbook-like

🎯 Requirements

• Experience building or improving structured programs, curricula, or content journeys in a digital consumer product • Experience in fitness, wellness, habit formation, or education contexts • Ability to connect content work to product metrics • Ability to set KPIs, read engagement and retention data, and make concrete content and structure decisions • Strong attention to exercise selection, order, duration, format, and variety • Ability to work quickly and autonomously • Ability to bring drafts and hypotheses and iterate based on feedback • Ability to partner with medical and fitness experts for safety verification • Experience using AI tools to structure, generate, and scale program content • Ability to operate in a lean, fast-moving team with overlapping roles and shifting ownership • Product and engagement thinking valued more than domain credentials • Background in training, coaching, or medical/fitness is a bonus

🏖️ Benefits

• Competitive salary package commensurate with experience • Remote, in-office, and hybrid work opportunities • The equipment you need to do your job • A premium SIMPLE subscription • 21 days annual leave, plus bank holidays (those observed where you live) • Flexible hours