Product Marketing Manager – FTC

Job not on LinkedIn

🔥 1 minute ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 10%

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ParentPay

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2002

💳 Fintech

📚 Education

🤝 B2B

💰 Private Equity Round on 2020-12

Fintech • Education • B2B

ParentPay is a digital payment platform tailored for schools that streamlines payment processes for parents and guardians. It offers various services including cashless payments for meals, school trips, and clubs, as well as tools for school administration such as meal management and parental engagement. Founded to enhance communication and financial reporting within the education sector, ParentPay now supports over 11k schools and 4 million parents in the UK.

📋 Description

• Develop clear, differentiated positioning and messaging for Schoolcomms/Parental Engagement and Reading Cloud, tailored to key customer audiences. • Collaborate with Product and commercial teams to ensure accurate, consistent messaging aligned with customer needs and market insights. • Support product launches, enhancements and updates through go-to-market planning and internal and customer communications. • Partner with Marketing to develop campaigns and content that drive awareness, adoption, retention and growth, while managing launch dependencies. • Develop targeted customer communications supporting product migrations, consolidation and changes to existing solutions. • Collaborate with cross-functional teams to align messaging, address customer concerns and support successful adoption. • Create tailored sales materials, product messaging and commercial resources to support customer engagement and retention. • Deliver internal product briefings, updates and FAQs, maintaining accurate resources across shared knowledge platforms, including Product Zone. • Gather customer, market and competitor insights to inform product positioning, communications and marketing activity. • Build cross-functional relationships, managing priorities, dependencies and actions across both product areas.

🎯 Requirements

• Minimum 3 years’ Product Marketing experience, ideally within SaaS, EdTech or B2B technology. • Strong positioning, messaging and content development skills, translating complex products into clear customer benefits. • Experience supporting product launches, go-to-market strategies, sales enablement and customer adoption. • Excellent communication and stakeholder management skills, with the ability to influence across teams. • Strong organisational and prioritisation skills, managing multiple projects and changing demands. • Proactive, commercially aware and confident working independently. • Experience in customer migrations or change programmes advantageous.