Senior Marketing Executive

Job not on LinkedIn

🔥 3 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ParentPay

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Fintech • Education • B2B

ParentPay is a digital payment platform tailored for schools that streamlines payment processes for parents and guardians. It offers various services including cashless payments for meals, school trips, and clubs, as well as tools for school administration such as meal management and parental engagement. Founded to enhance communication and financial reporting within the education sector, ParentPay now supports over 11k schools and 4 million parents in the UK.

📋 Description

• Plan, manage and deliver integrated, multi-channel B2B campaigns from brief through execution, optimisation and review • Use customer insights, market research, audience segmentation and commercial priorities to develop targeted campaigns • Build relationships with industry and strategic partners to support joint marketing campaigns, content and communications • Coordinate participation in industry events, exhibitions, conferences and webinars, including promotion, logistics and follow-up • Create marketing content across email, websites, blogs, campaigns and lead-generation materials, including thought leadership resources • Maintain consistent brand messaging, tone of voice and visual identity • Plan and deliver targeted email campaigns for acquisition, lead nurturing, engagement, upselling and cross-selling • Collaborate with CRM, web, email and social teams to deliver, monitor and optimise digital campaigns • Develop creative briefs and coordinate internal teams and external agencies across design, web, social media and CRM • Manage campaign asset production, timelines, feedback and approvals • Coordinate stakeholders, gather requirements and share customer insights • Monitor campaign performance against KPIs and produce reports, insights and recommendations • Analyse campaign results and feedback to optimise marketing activity and support continuous improvement • Report to Adam Smith, Senior Marketing Manager

🎯 Requirements

• Experience planning, managing and delivering integrated, multi-channel B2B marketing campaigns • Experience using customer insights, market research and audience segmentation • Ability to align campaigns with business and go-to-market objectives • Experience creating marketing content for email, websites, blogs, campaigns and lead-generation materials • Experience with email and digital marketing campaigns, CRM, web, email and social channels • Experience coordinating industry events, exhibitions, conferences and webinars • Experience building relationships with industry and strategic partners • Experience developing creative briefs and coordinating internal teams and external agencies • Experience managing campaign assets, timelines, feedback and approvals • Ability to monitor KPIs, analyse campaign performance and produce reports, insights and recommendations • Experience using Adobe Express and Figma • Customer-focused, organised and able to manage priorities, timelines and dependencies • Effective written and verbal communication skills • Resourceful, action-oriented and able to work through ambiguity and change

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